And Get Someone Else To Pay For Everything – Including Sending Out 10,000 Brochures
Step 3: Get Sponsors To Pay For Everything
For some people this part of the program is too much to believe but trust me that we have done this all over the world for all kinds of companies and every cent was raised from sponsors. If this is done right, this part will be a breeze. We had an entrepreneur in a small town in the Texas sign up all the sponsors for our seminar using this format in about 3 weeks. He attracted a Harley Davidson dealership, a small consulting company, a mobile telephone company, an ISP and a real estate office. These people paid for EVERY SINGLE COST associated with the seminar. He had 196 Hot Prospects attend his seminar and signed a ton of business at the seminar.
Essentially what happens is that you price everything out and then divide that among the sponsors. Usually, sponsors pay between $1500 and $2000 for the privilege of being a sponsor.
To attract 150 – 300 people to a seminar, here’s a typical budget:
Speaker fees: $4,000
Seminar room: $ 500
Sponsors required: 5 to 7
You will need some document to help sell the sponsors. We use a Sponsorship Kit. Nothing too fancy but one which answers all the questions for the potential sponsor. Here is the Table of Contents for our The Sponsorship Kit
Table of content
- 1.0 Introduction
- 2.0 Objectives of the seminar
- 3.0 Who Attends – Statistics
- 4.0 The Next Event
- 5.0 Seminar Content
- 6.0 Sponsorship Benefits
- 7.0 12 Reasons Why You Should Become A Sponsor
- 8.0 How To Make The Sales Booster Seminar A Success (for Sponsors)
Selling sponsors is a lot easier than most people think. Let’s face it, where else can a business spend $1500 and get in front of 150 – 300 targeted prospects? The Sponsorship Kit will tell them everything they will get as a Sponsor which might include things like, the mailing list, an endorsement from the speaker, an exhibit booth at the back of the seminar room, a logo on all promotional materials.