And Get Someone Else To Pay For Everything – Including Sending Out 10,000 Brochures
Step 4: Promote The Seminar Using My Fail-Proof Method
This is worth it’s weight in GOLD. We’ve spent 10 years and millions of dollars learning this. (So why am I giving it away for FREE here? Because, I want you to see how bright we are and decide to use our system instead of doing this all by yourself. I want you to send me an email- email@example.com or call me TOLL-FREE 1-888-220-4728 and ask for our INFO KIT which explains how we do ABSOLUTELY EVERYTHING for you including giving you all the masters for brochures, ads, flyers including a detailed timeline. Nothing could be simpler!)
First off, your goal is to attract 150 – 300 hot prospects to a seminar and have a highly credible speaker give a great seminar of interest to your target market and have that speaker help you with your seminar objective. You don’t want to make money from ticket sales. This is vital… The seminar is not FREE but we don’t charge. Let me explain.
The brochure and tickets will have a price on them. We find that a $199 price for a 3 hour seminar pulls best. Here’s what to do:
a) Print 10,000 2 colour brochures about the seminar. It should have details about the speaker, topic, location, registration, including price.
b) Print 10,000 seminar tickets, 2 colours with gold foil stamping. This is very important. You want this to look impressive.
c) Print 10,000 2 colour letters inviting people to your seminar. The gist of the letter states that as host you have a few complimentary tickets available for this $199 seminar and if they fax this letter back right away they can get in for FREE.
d) Print 10,000 one colour envelope to hold all the above. All of this is delivered via the Post Office to your target market.
Step 5 Conduct the seminar.
Make sure that you coordinate everything with the speaker well in advance and make sure that everything the speaker will need is available as soon as he/she arrives. It’s best to appoint a personal assistant for the speaker so they are comfortable with any last minute requests.
Be sure to have communicated early with the speaker that you are counting on them to help you meet certain seminar objectives. Get a clear understanding about this before you actually finalize with the speaker. You must feel comfortable that the speaker can help you sell from the stage. The reason this is so important is because if the speaker is really credible, it will accrue to you. They can say things about YOU that you can’t about yourself. When I’m on stage and I tell the audience to buy your product because I think it’s the best I’ve ever seen and because of the fabulous price you are offering that product at the seminar…. they act! They trust a credible speaker and always respond.
During our seminars for example, we will actually sell the sponsors’ services during the seminar. Our most popular seminar is THE SALES-BOOSTER Internet Marketing Seminar. Since I show actual websites and how to make them profitable, I download the sponsors’ websites into my computer, so I can demonstrate them in the seminar.
Allow the sponsors to exhibit at the back of the room. Have a break at half time to allow the participants to mingle with them. We find that a 3 hour seminar works best for what we want to accomplish. People must feel like they got a great seminar. It must come off like a normal $199 seminar for this to work properly. At the end of the seminar, THE SPEAKER, not you, should do a short presentation for whatever the seminar objective is. I have endorsed ISP’s, sold website packages, booked appointment for serious prospects, raised investment money, sold all kinds of products for the hosts. Make sure your speaker is comfortable doing this and is good at it.