And Get Someone Else To Pay For Everything – Including Sending Out 10,000 Brochures
Step 6: Follow-up Relentlessly.
Immediately after the seminar, a letter should go out from THE SPEAKER. Since you are hiring them, in essence, to be your spokesperson, send out a letter to everyone present from the speaker, restating the offer of the seminar. Let’s say at the seminar you offered the participants a package of goods for a certain price for “TODAY ONLY” Well, this follow-up letter can go something like this,
“Dear _________, thanks for attending my seminar the other day. As you will recall, I mentioned that (host company) was offering (Seminar offer) for a 25% discount if you bought today. Well, they have agreed to extend the offer for another 1o days. So, take my suggestion and give them a call….” You get the idea. It’s basically, a way to get additional benefit from the speaker.
Whatever method you choose, you must follow-up quickly. Every day after the seminar those leads will get cooler and cooler. If you wait two weeks to contact them, you will have lost much of the momentum caused by the seminar. What we do is to get our clients to prepare that letter before the seminar and have them sent out the day after the seminar. The results it yields are phenomenal.
So, here you have it, the complete guide to finding 200+ hot leads for your business.