My previous post talked about establishing RSS connections with various social media sites so that your blog content automatically posts to your profiles. Some of that still holds true. I’m not really a fan of auto-posting to Twitter or Facebook, but there are a few automatic connections that I do recommend. One is for your personal LinkedIn profile. If you haven’t yet plugged your blog feed into your profile, watch this video and get it done. Forward this to your coworkers as well — everyone in your company should be syndicating your blog content on their LinkedIn profiles via the WordPress or BlogLink applications.
1. RSS-to-Email: One of the new (but not really new) things I wanted to mention was RSS-to-Email syndication. Depending on your email marketing or RSS management platform, you may now have the ability to set up RSS-to-Email campaigns for your blog content. If you’re using Mailchimp (my fave), there’s an easy process for setting this up. Create a new blog subscriber list so you’re not spamming your current list, configure a mobile-friendly email template, and create your campaign to send automatically when you launch a new blog post. Add the subscription form to your blog so you can continue to build your subscriber list.
2. Google Currents: Currents is Google’s answer to the popular iPad app, Flipboard. It’s all about media consumption on any type of mobile device, and Currents makes it simple to create your own real-time digital magazine by syndicating any content feeds that you connect. You can go to the Google Currents page, name your edition, and plug in your RSS feed, your YouTube channel, your Fickr stream, your Google+ updates, and a host of other accounts. You can then customize your look with brand elements and color schemes. It took me all of 15 minutes to get “The Divvy Daily” up and running… To Continue Reading, Click Here For Full Article