Anwar Jumabhoy and Srikrishna Vadrevu, co-authors of Beyond Corporate Entrepreneurship – Entrepreneurship As A Management Practice, are eagerly anticipating the publication of their first book within the next few months. In preparation for that mile stone event, Anwar and Srikrishna have been busy, clearly recognizing that securing media coverage, and nurturing the resulting relationships, is key to any success both they and their book will meet.
Early on, Anwar and Srikrishna placed great importance on gaining media coverage, seeing it as a direct link to building relationships that would help them in their efforts, both currently and down the road. Resulting coverage by Digital News Asia, The Edge Malaysia and the Canadian Institute of Management (CIM) has brought them additional credibility, not only as authors, but also as recognized authorities on entrepreneurship, and the practices exercised by the most successful entrepreneurs. Both certainly bring terrific credentials to the mix.
Anwar has more than 30 years of business and management experience in a wide rang eof industries. He works closely with entrepreneurs and CEOs as a board member and coach, serving on the advisory panel of the Innovation and Entrepreneurship Centre of the Asia Business School in collaboration with MIT Sloan, and as a mentor at the Malaysian Global Innovation and Creativity Centre.
Srikrishna has worked with hundreds of small businesses, entrepreneurs and start-ups in India, Malaysia and the United States but his work with large organizations such as State Bank of India and General Electric has opened his eyes to how large businesses struggle to maintain growth, manage talent and develop leadership.
At the heart of Beyond Corporate Entrepreneurship – Entrepreneurship As A Management Practice is what Anwar and Srikrishna have identified as The Nine Entrepreneurisms–self-efficacy, risk-taking, passion, learning, realism, persuasiveness,opportunism, innovation and energy-action-bias – and how gaining back an entrepreneurial core while maintaining control of the corporation is a challenge but is vital.
“It is a struggle to get articles published before your book comes out, especially for first-time authors who are not celebrities. You need to start by working your own network, where hopefully you have a good reputation. That’s what I did. I set out themes that I would deal with and started writing a few stories. It took time to complete and polish the pieces but as Gerry says. ‘Get it down, then get it right.’ The articles helped build our standing with companies that we were approaching to host our 9-ENTREPRENEURisms workshops as well as sponsors
Black Card Books’ iPromote team’s assistance in opening the doors at CIM was a big help and we got two articles published there. It may come as a surprise – it did to me – but newspapers and magazines are inundated with articles, so you need to pick the right media and adjust the theme. Then you just need to keep pushing and knocking on doors.” – Anwar Jumabhoy
To learn more about Anwar and Srikrishna’s book and services, visit www.9entrepreneurisms.com. They are offering a 50 per cent savings if you pre-order their book now. Email Anwar@9ENTREPRENEURisms.com for more information and to reserve your copy.
Anwar and Srikrishna, your BCB team is proud of both of you and your achievements.You inspire us to go the extra mile to attain our goals and desires, and for that, we thank you!
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