When we were kids we collected hockey cards or baseball cards and we spent hours saying, “Got ‘em, Got ‘em, Need ‘em, Trade ‘em!” We were fascinated to invest all that time looking at the same cards over and over again.
For kids today… it is nowhere near the same experience. Very few people – no matter what their age – have any interest in seeing things they have already seen.
Our fast-paced, digital world that includes Facebook and SnapChat have conditioned us to always want – in fact – DEMAND something NEW to grab our attention.
If you have a new idea – HOW – does it differ from everything else that exists? If you are going to open another hamburger joint…we don’t need another McDonalds. WHY? We already have a McDonalds! Even McDonalds is constantly re-inventing themselves, their menu, their in-store look and feel etc. When was the last time you saw Ronald McDonald?
If you want to be different…there is a SECRET SAUCE that very few people ever use… CLIENT FEEDBACK!!!! Most entrepreneurs have an itch, an inner need to celebrate their gifts, talents and ideas. Just because we have an idea – does not mean we have all the right components to ‘speak’ to the market.
If you want to find out what your market wants… ASK THEM!!!
Take your passion… and ask your potential market this question – “What would have to happen in order for you to have this item come alive for you.” Or “When it comes to “X” what elements would it have to contain for you to be blown away by its presentation?”
Here is a MAJOR benefit to asking your clients for feedback and advice… In the last 5 to 10 years there has been a huge shift in consumer awareness to the point where the saying has come about – PEOPLE SUPPORT WHAT THEY HELP CREATE!
Bottom line… if you are not UNIQUE in your product, your service, your delivery or your benefits – DO NOT EVEN START. Save your time and money.
If you ARE UNIQUE – dive in – as soon as you check with your market. Let them CONFIRM that what you have – HAS THE WOW FACTOR.
DIFFERENTIATE or YOU ARE DOOMED!
INNOVATE and INSPIRE and they will line up to give you their money.