Becoming an entrepreneur is not for the fainthearted. When you decided that you will embark on this unknown sea, you will make a commitment and welcome risk like it’s your best friend.
The journey of entrepreneurship will have lots of hits and misses, ventures will crash and burn and belief in yourself may fizzle, but, what is important is the way you get up when you tumble down, move past your failures, and learn your lessons.
BCB authors such as David McCammon, Virginia Phillips, and Kim Speed had been there, done that, and learned their invaluable lessons on their entrepreneurial journey which they also shared in Carol Roth’s Business UnpluggedTM.
Carol Roth’s Business UnpluggedTM features Carol Roth’s tough love on business and entrepreneurship, as well as insights from Carol’s community of contributors.
For David McCammon, a photographer of 30 years and author of the upcoming book, Image Power: Balancing Passion and Profit in Business, the biggest business lesson for him is, having two heads are better than one.
According to David, “My boss at a cemetery I worked at always asked my opinion about any undertaking big or small followed by the exclamation, ‘David, two heads are better than one!’ So true! With every client, it is hugely important to ask questions and openly listen to their answers. The process always creates an opportunity to provide better service, a more powerful result, and an engaged, happy client who comes back for more.”
And, without a doubt, learning the lesson that two heads are better than one has kept David’s photography business in Waterloo Region for over 25 years a tremendous success.
While for Virginia Phillips, an award-winning entrepreneurial coach, and author of the recently published book, Yes, You Can! Your Roadmap to Dream, Create, and Profit, the simple process of asking savvy questions is one of the lessons she learned as an entrepreneur.
Virginia remarked, “I have the tendency to get focused and work longer hours when I am trying to do something new. This approach can waste my precious minutes and underutilized available resources. I learned it is a much better strategy to contact people with expertise in my network, ask those questions, and get advice. It saves time and builds stronger relationships. It also reduces my stress by eliminating the trial and error process and getting straight to my desired success.”
For Kim Speed, Creative Director and founder of Purple Moon Creative and author of the groundbreaking book, Branding on a Shoestring – How to Re-Create Your Small Business Identity and Increase Results in 83 Days or Less, connecting with her potential clients is one of the best lessons she learned in business.
Kim enthuses, “When I began my business, I spent a lot of time creating offers that I thought were the best solutions for the people that I wanted to help, but it didn’t resonate with them. It wasn’t until I connected with my ideal audience and listened to what they were saying that I was able to develop services that my prospects wanted to buy. One of the best ways I found to connect with my potential clients was to get out and meet them where they hang out.”
For these entrepreneurs and authors, the best lesson in their business is the experience. But, with courage, persistence, and by learning from their mistakes, they’ve learned that these missteps are just opportunities that lead to their path of entrepreneurial success.
Gain more wisdom by learning the biggest business lessons from entrepreneurs HERE.
These are great and invaluable business lessons that will without a doubt help entrepreneurs and aspiring business owners! Cheers, David, Virginia, and Kim!
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker, and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America’s Greatest Makers, airing on TBS and Host of Microsoft’s Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current event talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business, and other stations.