When it came to strengthening the momentum gained via the publication of their book, The New Power Couple: Designing an Abundant Life and Relationship that Lasts Forever, Aaron and Jocelyn Freeman identified the launch of their podcast, EmPowered Couples, as the next logical step.
Hoping to grow their influence, Aaron and Jocelyn aimed to connect with couples and ask to interview them about their relationships. That allowed them to provide value for new couples looking for mentorship. But they stress their podcast remains a means of marketing their brand more than their book.
“People are busy and on the go, so a brand needs to meet people where their attention is.”
As for what makes it work, they point to technical considerations.
“Skype, and the paid Skype Recorder, work when you are first starting out. They allow recording of both video and audio, or just audio. It’s best to have a good microphone for yourself and have the interviewee be in a quiet place with a simple ear bud microphone set-up for themselves.”
“A piece that we did not initially realize would be so important and potentially time consuming is editing. It will be so much more efficient if you set yourself up for a quality sound recording rather than having to edit later. But no matter how clear the recording comes out, there will still be some editing and learning that will need to happen. Whether this is just to cut out background noise, add your intro/outro or trim the static at the beginning or end, plan on having to do some editing. We use software called Audacity which covers all of our needs.”
As for gaining income from their podcast, Aaron and Jocelyn join in on a familiar refrain – build a loyal audience first.
The Power Couple also shared on the future benefits for having a podcast such as, people will come to you and will want to advertise on your podcast. This can be a nice income stream down the line, but one must plan to have an audience built first. It is also a wonderful AMD (Attraction Marketing Device) to have in building your brand.
To learn more about Aaron and Jocelyn, visit their website at http://meetthefreemans.com and be sure to check out the EmPowered Couples podcast at http://meetthefreemans.com/services/empowered-couples-podcast. The podcast is also available in iTunes.
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