When starting your own business, you are often left with the responsibility of even being your own custodian, besides the CEO, CFO, IT department, and customer service representative. Sometimes, your several roles leave you little time to actually get press for yourself and your startup.
While it may seem like the last priority on your list, public relations efforts are essential to the prosperity of your business. By managing the communication between your business and the public, you can ensure success through a good public image, whether it’s with your customers, fans, media, investors, or other businesses.
Even if you don’t have the time, manpower, or funds to execute an extensive PR strategy, there are still ways to promote yourself and stay in a positive light in the public eye until you can hire a firm or a team to do these efforts for you. Until then, here are some tips and resources that can help you become your own publicist, and create traction with the media.