Ah… The sweet smell of success! I Googled (one of the most popular verbs in the English language these days) “black card” and you’d think that since this is our company name, we’d rank but I tell you we’ve had a heck of time ranking on Google. Why? Because when we selected our company name, we like the prestigious conotations with Black Card and our services are not meant for everyone nor can just anyone purchase them so this was fitting for us. What we did NOT consider was the competition on Google for this key word.
152,000,000 (that’s million) is a lot of competition and with every credit card company out there having their very own “black card” you can bet we were up against some of the big boys like American Express, Visa, MasterCard and many other companies that are REALLY GOOD at branding and have DEEP POCKETS.
I forgot to mention another little competitor… you might know them as WIKIPEDIA!
But never fear, a David Vs. Goliath type of battle is always fun to watch and even better when David wins. In this case, we’re winning! I checked today and we’re now on the first page of Google for the keyword “black card” and soon enough we’ll be ranking at the top (not sure we’ll out rank WIKIPEDIA)!
How did we do it? Good question!
Actually all the answers are on this blog. You might want to check out some of these posts:
Thist posts keeps getting better and better. I Googled “black card blog” because I was just about to reference some of our blog posts and look what I found. “black card blog” with 62,000,000 (that’s million again) in competition, we rank first page!
Anyways… back to my references… You might want to check out some of these posts to see how we are beating many giants on the Internet.
- Notice how I keep “Googling” my own company. I can go to the URL directly if I wanted. Here’s why: SEO TIP!
- I like to think we’ve moved passed Web 2.0 and Black Card Marketing Group is into Web 3.0. What’s that? Jeff McLeod posted two great posts on which is the best web platform and how to optimize it (so you can challenge the big boys)!
- After you’ve implemented (oh this is going to be quite a bit of work. You don’t take on American Express by not doing anything), you need to read how to speak to your audience (properly that is).
After you’ve done all that, there are some other VOODOO techniques that I’ll show you so send me an email (jgf (AT) blackcardmarketinggroup.com).
Hope you enjoyed this!
Jean-Guy (JG) Francoeur
Author, Answers You’re Aching To Know
Vice-President, Black Card Marketing Group