Business is fun. Business is tough. Standing out in your marketplace is getting increasingly more difficult. As the founder of Black Card Books I am always educating business owners how to stand out in your marketplace and get an advantage over your competition by using a book.
I have been blessed to be a mentor to multi-millionaires, CEO’s and senior executives and very rarely do I see things that surprise me.
A short while ago, while I was leading a Publish a Book and Grow Rich bootcamp, I came across a remarkable man who always goes the extra mile for his clients in his Real Estate practice. (That is obviously the first thing we should all do for our clients). What was amazing about Derrick Ruiz is – he also goes the extra mile for his competition!
Derrick Ruiz envisions a world where everyone can play on a level of excellence – ALL to the benefit of the consumer.
While most people are trying to CRUSH the COMPETITION, Derrick is actually helping his competition. What a delightful surprise and a breath of fresh air!
CLOUD AGENT – How Real Estate Agents Can Combine Cloud Technology with a Powerful Mindset to Produce Extraordinary Results is Derrick’s book.
In a world of similarity and ‘sameness’ – beating-up and slamming your competition seems fashionable, Derrick takes the high road so he can up-level his industry and his colleagues.
He is a 30-year veteran of the real estate industry and is much loved by his clients, his team members and many people in the industry – even people from other firms.
It was exciting to watch Derrick’s recent video that he sent me of his books being delivered.
BEEP – BEEP – BEEP was the sound of the delivery truck backing up to Derrick’s office door.
BEEP – BEEP – BEEP is an interesting sound. On one hand it’s a warning to everyone to “BE ALERT” – ATTENTION EVERYONE – Something important is about to happen – be aware that something (a truck) is changing direction!
On the other hand, in Derrick’s case, an ALERT is totally appropriate: ATTENTION EVERYONE – Something important is about to happen – be aware that something (an entire industry) is changing direction!
As his publisher, I am extremely proud to announce that an industry is about to get better simply because one man, Derrick Ruiz, is living the words of former President, John F. Kennedy, who said:
When the tide comes in – all ships rise together!
Congratulations Derrick. You deserve all the success and blessings coming your way.