Since starting his entrepreneurial journey three years ago, Kenneth Choo recognized the need to, and importance of, marketing himself before many people, particularly those not familiar with him or his business.
“Social media platforms like Facebook and Instagram helped me to reach out to people whom I might not be able to reach out to,” says Kenneth, the author of the soon-to-be-released book Mother Industrialist: Perfecting the Balance between Motherhood and Business Success.
“When I went to any gathering, I realized people knew me without my knowing them because they addressed me as Yandao Towkay (Handsome Boss in Hokkien). In my social media posts, I always use this hashtag #yandaotowkay. People following me on Facebook and Instagram knew me as Yandao Towkay.”
Recently, Kenneth has been taking advantage of Facebook Live, issuing a 40-day video challenge to himself which saw him commit to doing a video or Facebook Live post for 40 consecutive days. This helped increase his social presence dramatically. People who meet him ask him about his FB Live blitz.
“People in your social media circle are constantly looking, so make sure you post positive stuff,” says Kenneth.
Kenneth has four tips for increasing your social media presence:
1) Optimize your social media profile. Feature an “approachable” profile photo and also a cover photo that reflects your career or lifestyle. Keep positivity, leadership and value in mind when optimizing your Facebook or any social media profile. Visit my Fan Page at https://www.facebook.com/missiontoimpactlives/ for an example of this.
2) Focus on a 1-2 social media platform approach and be good at it. For me, it’s Facebook and Instagram, although admittedly I am better with Facebook.
3) Be authentic and real. Be someone who cares about a person’s success and become known as an authority figure within your niche.
4) Use Facebook Live and post consistently. It’s best if you can post two or three times daily. You will quickly become the first person your audience looks to as an authority on your subject matter.
You ROCK, Kenneth! We are cheering on your successes!