Described as forward thinking, pragmatic and trustworthy, author, speaker and consultant Kevin Judge has made it his business to work with organizations to produce extraordinary results and transform seemingly improbable futures into realities.
His new book, How to Fix a Bad Boss: 8 Ways to End the Trail of Distress in the Workplace and Cultivate a Winning Manager -Employee Relationship, helps business leaders break free from the damage that ‘bad boss’ behaviour causes within their organizations, providing effective ways they can change their approach and re-engage employees, all while reviving their bottom line. To that end, Kevin works with clients to help them think and do business differently than others; to make them stand out with the end result being they will stand out from their peers, be more profitable, and gain the freedom to do more of what they are truly passionate about.
Kevin shares here How LinkedIn Is Killing Your Business – an excellent lesson that speaks to relationship selling.
“This morning, I opened LinkedIn to find a disheartening message from a new connection.”
‘We are US-based IT company and would like to share our experience in growing customer base. If you’re serious about scaling your business, you simply can’t ignore fundamentals such as social media activity, video marketing, SEO, review writing and mobile apps marketing. Interested? Just reply and we’ll get back to you.’
“Now I love connecting with people all around the world and, since becoming an author and speaker, the volume of requests has grown exponentially. That’s great. What’s bad is the number of people that ask to connect and then immediately follow up with a sales pitch. Yuck! Here’s my open letter to everyone selling on LinkedIn.”
I’m disappointed to see your first message to me was a sales pitch. I was hoping your request to connect was more about actually connecting and building a long-term business relationship where we can help each other.
If you went on a date with someone for the first time and they immediately asked you to marry them, what might your reaction be? Would you be likely to say yes? This approach is exactly what struggling sales and marketing people do. They go for the marriage at first sight; the instant sale, the one night stand…the kill.
“I’m guessing you would like better results when it comes to converting prospects to long-term clients and generating revenue.”
Kevin is passionate when it comes to helping others have greater success and, in fact, asks for nothing in return. He’s offering a FREE copy of his earlier co-authored book Multiply Your Coaching Business: 10 New Marketing Realities for the Coaching & Consulting Industries. It can be downloaded at http://lucrativecoaching.com/book.
Thank you for sharing your wise lesson, Kevin! Truly an igniting wisdom to all BCB authors and entrepreneurs!