As a serial entrepreneur and author of the Amazon bestselling book Cracking the Entrepreneur Code: 7 Tips to Build the Business You Always Wanted, Jack H.M. Wong continues to position himself as a high-in-demand coach and trainer as well as a world-renowned expert in sales and business negotiation.
You may recall, as many do, an incident earlier this year that saw a doctor forcibly removed from a United Airlines jet. A video of the incident quickly went viral. Millions were suddenly aware of what had happened and were talking about it. Enter Jack who quickly saw an opportunity to take advantage of the situation to gain media exposure and thus promote his business.
“News-jacking is a technique I learned from one of Gerry Robert’s training videos,” notes Jack.
Jack’s press release was distributed to various media organizations within a couple of days. In one of his podcast interviews with a host from the United States, he seized the opportunity, making the podcast host aware of his press release. He asked Jack to share the three business lessons with his audience.
Jack’s press release, titled Author Jack H.M. Wong Divulges Lessons Learned from United Airlines Incident from a Business POV, was published by various media outlets. Its full content can be found HERE.
Clearly, newsjacking is one of Jack’s favourite techniques of gaining media exposure because it is relatively easy to execute.
“And the content of a press release can be repurposed when I am giving business talks or training,” says Jack.
“If you agree that gaining media exposure is important to you as an author, there are lots of ways that Gerry and his team at Black Card Books can help.”
To learn more about Jack and his work, visit his website at http://crackingentrepreneurcodebook.com/. In addition, be sure to connect with him on Facebook at http://www.facebook.com/jackhmwongofficial.
We are amazed on how Jack Wong seized the opportunity! Carpe Diem!