As an author, no one knows better the value of the information you’ve shared. The proof is in the pudding. The very fact that you undertook the admirable task of putting pen to paper and shared your knowledge speaks fully to your belief in its relevance to a wider audience.
Using her book as a marketing tool, Shirley Anthony, the author of The New Entrepreneur, has enjoyed great success in securing media exposure. To put it simply, Shirley fully understood that taking the initiative – beating her own drum – was, and still is, the best course of action. In doing so, Shirley took a series of well-planned steps, including:
Anwar Jumabhoy and Srikrishna Vadrevu, co-authors of Beyond Corporate Entrepreneurship – Entrepreneurship As A Management Practice, are eagerly anticipating the publication of their first book within the next few months. In preparation for that mile stone event, Anwar and Srikrishna have been busy, clearly recognizing that securing media coverage, and nurturing the resulting relationships, is key to any success both they and their book will meet.
Never hire someone after first interview. I recommend a 2 step and recently been using a 3 step process. It’s too easy for people to fake first interview but to fake 3 time over the span of a week is difficult. Get other leaders involved as well in interview and get their opinion. Making the wrong hiring decision is the most costly error small business owners can make. The real issue is business people wait until they are desperate before they start interviewing. That’s the problem because when you’re desperate you will for sure make the wrong call. #interviewingskills #humanresources #hustlehard#bcbceo #dallastx