Mother, grandmother, sister, mentor and friend. With her book You Have to Laugh to Keep from Crying: How to Parent Your Parents due for release, we can now add author to the list of all the very good things at Charlotte Canion’s centre.
A creative writer who has penned and published a number of stories and poems, Charlotte’s book is the result of a project that has been close to her heart for a number of years. By sharing her experiences, she hopes her stories will help ease the pain many endure by tempering the most difficult times with the best medicine of all – laughter.
Although recently retired – she was an event planner with a larger corporation – Charlotte isn’t content to sit idle, now serving as CEO of a new business which markets and sells a product she invented.
Always willing to share her knowledge of how to gain massive online exposure, Charlotte says social media is the optimum cost-effective way to connect with hundreds of thousands of people. Complete strangers, she notes, have heard about her new book and are lining up to buy it when it’s released. Further, as a sought-out speaker who organizes her own events, Charlotte uses social media to post flyers before, and after, her events. To aid her in marketing efforts, Charlotte has enlisted a media representative who uses HootSuite to forward information to all her social media accounts.
Along with networking and affiliation with various organizations, Charlotte’s friends have greatly helped her spread word of her book. She also calls upon one of her granddaughter’s to help her with online technical challenges and has hired a tech-savvy friend for additional assistance. Still, true to form, Charlotte strives to learn more independently.
High-five to Charlotte’s inspiring determination!