When it comes to marketing her book as well as her proven skills as a motivational speaker and mentor, Charlotte Canion is wise beyond her years… and has the experience of many years to back that up.
The author of You Have to Laugh to Keep from Crying: How to Parent Your Parents, Charlotte, 70, is blessed to have 18 grandchildren. She’s clearly had plenty of practice being, as she puts it, “never one to sit around.”
Besides promoting her book, in which she shares her experiences in the hope they will ease the pain many endure with laughter in their life, Charlotte is the CEO of her own business, Basket Jackets. In her experience, the exposure offered by her participation in trade shows is invaluable.
“I have managed, worked and displayed products at more than 1,000 trade shows and conventions,” says Charlotte.
Charlotte adds paying particular attention to your booth display is key. A large banner at the back of your booth “makes a statement” while placing your table deeper within your booth than your show neighbours invites attendees to venture into your display area.
“Have a flyer or a bookmark as something attendees can take with them. Business cards are OK but the impact is better with something bigger for them to look at later.”
Last but far from least, says Charlotte, give your best “elevator pitch” – dress professionally and smile, warmly greeting all who take the time to stop by your booth.
To learn more about Charlotte’s mission and passion, visit her website at http://howtoparentyourparents.net/. In addition, you can connect with her on Facebook at https://www.facebook.com/parentyourparents and on Twitter at https://twitter.com/parentyparents.
We are inspired with your spunk and diligence, Charlotte! Keep ROCKING!