How to Fill Your Restaurant with Hungry People Who Have Money to Spend
What can you possibly learn from a FREE Report designed to help restaurateurs sell more meals? Everything. One of the keys to winning in sales & marketing has to do with thinking innovatively. So, do that with this article. I will introduce many strategies
Sure, you might need to adapt them but they still can work. Look for the underlying principle behind each strategy.
Having eaten my share of meals around the world, I can tell you that there are some really fine restaurants to eat it. I can also tell you that even though the quality of cuisine is superb, the quality of service and marketing can use some improvement.
This Report will deal with marketing and sales issues not customer service issues. That’s for another day. My father owned several restaurants. I eat in them all the time. I know how hard owners of restaurants have it and my research shows that less than 1 in 8 is profitable. That’s where I come in.
Most people who market restaurants think that a tasty meal and a polite server are all that is needed to succeed. Ha! So many people simply take the passive approach to marketing a restaurant. They take out a yellow page ad, get a nice sign, maybe take out some ads in the newspaper and hope for the best.
Here are some of the most powerful strategies to get your restaurant on the road to success.
Go to the nearest mosque, non-profit organization or huge employer. Ask them to distribute a Free Dessert coupon to all their people. Whoever brings in the coupon and buys something will receive a discount and a portion of the sale will go to the charity.
Take out a big sign or billboard and write, “Kids Eat FREE!”
“Get your birthday meal for FREE.” This will help traffic significantly.
Build a database and start sending special offers to the list. Everyone in your restaurant should be captured on a list. This list is gold. One way to do that is to offer everyone a guest book.
Get their names and addresses. Give them a FREE Dessert card for their next visit. This will do two things. It will get your their name and address plus the FREE Dessert will probably get them back in the restaurant.
Run a monthly draw for free meals. People fill out the draw cards and put their address and telephone number on it. This builds your mailing list. Then mail to that list, I guarantee traffic will increase. When you mail, offer some incentive to come to your place before next Friday and receive a discount.
Start a Birthday or Anniversary Club. Everyone who comes in should be invited to sign a register for birthday and anniversaries. Once or two weeks before their anniversary or birthday, send them a nice card and a FREE something coupon.
Another twist to that idea is called the “Free Reminder Service.” What you do is give guests a card and list the people and /or dates they would like to be reminded of. The card can have 10 or 15 places to put the persons’ name and important date. You offer to call them (your guest) one week before the special date to remind them. If your
mother’s birthday is on March 14th, you would get a call from the restaurant saying, “Just a reminder that your mother is having a birthday on March 14th.” Of course, you would think of something creative to offer the person related to their mother; like a Free Birthday Cake for mom.
Make sure the manager or owner wanders around the restaurant chatting up the clients. Neiman Marcus, the mega-success department store in the USA uses this approach. People really love to know the boss.
One restaurant borrowed 25 crabs from a local pet store and publicized a crab race. Crabs raced on a table in the pub. Nearly 400 people came to the wacky event. It was also good for publicity.
Sponsor a theme night. Several restaurants advertise a special theme. They hold a contest for the wildest dressed couple. Have an “Elvis” night or “Cowboy” night.
One restaurant contacted all of their suppliers to contribute to a special direct mail and advertising campaign. The big promotion advertised a rollback of prices to 1968. The month long event offered daily prizes and a grand prize which was a Free Trip.
All the prizes were donated by the merchants. This is a really good and inexpensive way to get free promotion.
Find out when hotels are hosting big conventions and offer discounts or coupons to attendees.
Rockwell’s, in Westchester County, New York, offers on-site, free baby-sitting service. Children play in a supervised, clean, well-protected child play area. Toys are provided to amuse the children while the parents eat.
Gerry Robert is the international bestselling author of The Millionaire Mindset and five other best-selling books. Gerry has an inspirational story, going from from poverty to earning millions in a single year. Today Gerry is mentor to some of the highest income earners in the world. He has spoken and addressed over 3 million people in his various live events and has worked with many fortune 500 corporations like IBM, ReMax, Royal Bank, CIBC, Air Canada, Investors Group, Prudential, Malaysian Airlines, General Motors and many more.