* Basic Strategy *
The first step in successful search engine promotion is to pick and identify the right keywords to use in your page, in your title, and in your keywords. Select 3 – 10 keywords that will target and identify your targeted market online. What will people be searching for who will potentially purchase your products or services?
Don’t try to list 100 keywords in your keyword section and try to come up under everything. It just won’t work. Don’t try to come up under “sex” if your site is about internet marketing. You need to target your market on search engines just like you would in any other market. If you wouldn’t want to Pay money to come up under that keyword, don’t focus on trying to earn it on the engines either. Use Laser targeted marketing.
* Your Main Page *
Many of the search engines are now giving higher weight to your main page if your domain name also contains the keywords. For example, if you wanted to come up under “Internet Secrets,” then the perfect domain name for you to have to contain those two words. If you were to get that domain name, then you would have an advantage on the search engine listings in almost every search engine you submit to.
Some of the Search engines such as Yahoo won’t even list a page besides your main index page anymore. In other words, if you are on a free hosting server, you can’t get listed there anymore. You have to own your own domain name to even stand a fighting chance.