As your author journey continues, it’s a safe bet you’ve learned, over and over, that there are people who can help you.
Just as it’s widely claimed that it takes a village to raise a child, that same support is invaluable when it comes to advancing your marketing of your book and related services and, of course, yourself. That said, it’s not enough to simply make contact with those who can advance your efforts. That’s clearly a crucial first step but it is a first step only.
Picture your receiving hundred-plus emails on any given day. Among all of the other tasks itemized on your daily to-do list, you have to find the time to review each of those emails and decide which are worthy of your immediate attention before following up by a return email. This scenario is a reality for countless editors and journalists around the globe as they struggle to meet constant deadlines. Time is a commodity, and they don’t have any to waste.
Editors and journalists – be they of the print of broadcast variety – are professionals. So, they expect to be treated as such and rightly so. In turn, their attention gravitates to those who respect their standing by being equally professional. A sloppy, error-filled email that rambles on and on with no clear point doesn’t do it for them. It’s on to the next email for them.
If you were selling door-to-door, would you do so unshaven or with messed up hair, wearing ratty clothes and smelling like you just had breakfast in a dumpster? No, of course not. Why? Because appearing to be professional gives you a better chance of a sale. It’s no different when it comes to approaching editors and journalists with a request for coverage. Professionals gravitate towards professionals.
So what can you do to give your email the best chance of getting the attention from editors and journalists that it deserves? Let’s get started with some basic best practices.
- Proof it. Run spell check and read your message for clarity and grammar. Make sure company names are spelled correctly and consistently with regard to hyphens and capitalization. Avoid using texting short forms and industry buzzwords. Break big blocks of text into bullet points.
- Be succinct. Long emails are annoying and a waste of time. Get to the point.
- No attachments. Everyone fears attachments that can, and often do, carry viruses. Cut and paste from a Word document or other file into the body of the email. If you’re sending something graphically intensive, put it on a website and provide a link.
- Name the recipient. Why would you send an email if you don’t know whom you’re addressing?
- Write ‘Press Release’ in the subject line. Editors and journalists are more likely to read a message with ‘Press Release’ in the subject line than one with a deceptive or click-bait type of headline meant to trick them into opening it.
- Format in plain text. A company logo or other graphics in the email body can make the email cumbersome. The images may not appear properly and may cause the email to appear garbled or even make it unreadable.
- Unsubscribe when asked. Remove editors, journalists, and anyone else from email distribution lists when they ask.
- Don’t annoy. Emailing three times and then asking them if they received your email is never a good use of your time. Flooding someone’s inbox with countless emails is a sure way to get put in the spam folder.
On review, the above seems like common sense. There’s a reason for that. It is common sense. But surprisingly many are guilty of one to several of these email blunders. As a result, their emails fall short of gaining the attention sought. It’s a lost opportunity that is hard to get back.
Always remember that every email you send adds to or detracts from your reputation. If your email is scattered, disorganized, and filled with mistakes, the recipient will be inclined to see you as a scattered, careless, and disorganized person. Other people’s opinions matter very much. In the professional world, the perception of you will be critical to your success.
WINNIE CHIN: The Power of a Press Release Remains Rooted in the Relevancy of Its Content and the Timing of Its Arrival
Winnie Chin’s goal is simple – to make a difference in people’s lives. To that end, her upcoming book, This Ability, NOT Disability: How a Learning-Challenged Son Transformed His Life and Became a Dog Behaviourist and Trainer, was written to inspire, motivate, and empower others to be the best they can be.
Last May, Winnie attended the Abilities Expo event in New Jersey. The event’s focus was on educating people on how they can improve the lives of those who are physically challenged, differently abled, or simply in need of help.
Inspired, Winnie came away from that event wanting to pen a press release. To help her outline her goals and ensure her passion resonated, she employed the news-jacking technique as the basis for her release.
“News-jacking was a foreign language to me… I must confess it was quite intimidating at first,” says Winnie.
“I was inspired by Jack Wong and Kenneth Choo when they shared their news-jacking experiences. I saw the perfect opportunity to reinforce the purpose of my book and position my upcoming book with my visit to the Abilities Expo event. The timing for news-jacking was impeccable.“
Winnie’s press release reaped immediate attention.
“When I received more than 20 links to my press release, I couldn’t believe it,” she says.
Pet Age E-magazine’s editor reached out to Winnie to offer a free book listing. Winnie also approached a Malaysian newspaper to cover her charity event. She shared her press release links along with her media kit and a newspaper editor immediately wanted to schedule her for an interview.
Winnie’s advice to Black Card Books authors?
Currently a senior sales project co-ordinator with one of the world’s largest fragrance and flavour companies based in New Jersey, Winnie is “obsessed” with personal development. Her ongoing self-funded education helps her identify her authentic self, her purpose, and her desires.
To learn more about Winnie and her book, visit www.thisabilitynotdisabilitybook.com. As well, connect with her through Facebook at https://www.facebook.com/T.A.N.D. Book or email her at email@example.com.
Cheering for Winnie’s outstanding determination and hard work!
This lady is a Super Star!
JACK H. M. WONG: An Undeniably Inspiring Influencer of Seizing Media Opportunities
As the author of the Amazon bestselling book, Cracking The Entrepreneur Code: 7 Tips to Business You Always Wanted, Jack H.M. Wong has never stopped seizing opportunities and acting upon them. That is one of the reasons he has been so successful, both as a business coach and as a serial entrepreneur.
Earlier this year, Tony Robbins’ comments on the #MeToo Movement, made at one of his workshops, went viral. At the time, Jack asked himself, “What if, as an author, I’m able to take advantage of that to gain media exposure relevant to my experience on my topic?” Jack then thought of ways to relate the coverage of Robbins’ comments to his target audience of start-ups and small businesses. He subsequently came up with three business lessons.
Titled Author Jack H.M. Wong Revealed Three Key Lessons Learned from Tony Robbins’ #MeToo Remarks, Jack’s release was published by various media and press release outlets.
Jack admits this was not his first time using the news-jacking technique. He learned from Gerry Robert.
“I am in absolute agreement with Gerry. Gaining media exposure is important as an author. It’s still one of my favourite techniques to use because it is very easy to execute.”
Jack has since been able to influence two Asian Black Card Book authors, Kenneth Choo and Winnie Chin, who have applied what he has shared with them and created their own press releases relevant to their own topics.
To learn more about Jack and his work, visit his website at http://crackingentrepreneurcodebook.com. In addition, be sure to connect with him via Facebook at http://www.facebook.com/jackhmwongofficial.
Jack’s ability to recognize opportunities and share his expert knowledge is AMAZING!
Attaining and keeping media attention is a challenge of the highest order.
Each hour of each day, editors and journalists, in newsrooms across the globe, are inundated with press releases and requests for coverage. They have decisions to make and they have to make them quickly. As someone seeking coverage for your book and your related services, it’s vital that you come across as a consummate professional.
In your email correspondence with the media, make it a point to get to the point, quickly and clearly. Outline what you have to offer and why it’s a benefit to the audience targeted by the media outlet you’re corresponding with. Be respectful and courteous.
Seeking media attention is not unlike casting a wide net to catch one fish. You will get turned down. Some won’t reply to your request at all. Don’t be discouraged. Aided by the tips and advice provided in this edition of The Power of Performance Newsletter, if you make it a habit of being consistently professional, respectful, and concise in your email correspondence with editors and journalists, you will see results.
Remember, you have something to offer that’s unique and newsworthy. Editors and journalists are looking for unique and newsworthy content. That’s a very good thing. Refine your email etiquette habits and issue your press releases at identified optimum times, and the media coverage you’re seeking will come your way in spades.
Black Card Solutions remains at your side as you begin and/or continue your author journey, offering a series of exclusive programs which will not only enhance and build upon your networking skills but also show you how to put those skills to work to your full advantage.
Among the offerings is the Premium Media Campaign. This campaign provides you with a Campaign Manager that will create a professionally edited video you can share with media outlets, promote you media outlets looking for content directly related to you and your offer, and help you create a lasing personal relationship with media outlets.
In addition, you’ll be provided with more tips and how-to documents on writing press releases and distributing them in both traditional and social media circles.
As well, Black Card Solutions’ Media Exposure Branding Kit is available to take your marketing and promotions to the next level. This professionally designed media kit – available in both digital and print formats – includes three customized press releases specific to your offering, unlimited email support, and tips and tools to get the most out of the kit.
Our expert marketing team is fully equipped to design an impactful event. Their creative minds will make your event the success it deserves. They are also fully dedicated to review campaigns with you under our new Services Menu and together decide which package or packages are best!
Book your FREE and exclusive Coaching Call today with our Marketing Consultant who works closely with Gerry, and see what remarkable and over-the-top platforms are suited to help you on your inspiring journey. Email firstname.lastname@example.org today.