IGOR KLIBANOV – Author of STOP EXERCISING! The Way You Are Doing It Now
Igor Klibanov is the author of STOP EXERCISING! The Way You Are Doing It Now, which provides step-by-step strategies for losing weight safely and effectively while minimizing the risk of injury.
Named one of the top five personal trainers in Toronto, Ontario by Metro News, Igor is also a sought-after speaker whose focus is on helping busy professionals lose weight, improve their energy and remain injury-free in doing so. Trumpeting a holistic approach to weight loss that combines exercise with sound nutrition and supplementation practices, Igor has spoken before large audiences for a number of high-profile clients such as SunLife Financial, the University of Toronto and the Ontario Ministry of Health. In the simplest terms, he knows of what he speaks.
And what Igor speaks of has resonated, and is of potential great interest, to millions: how high stress levels can keep you fat even if you eat well and exercise; how your hormones determine your body fat more than your calories; and how too much cardio work can actually cause you to put on body fat. His revelations and suggested approaches have earned some pretty high praise, such as that from Nicole Armand, the author of Why Not You?
“STOP EXERCISING! The Way You Are Doing It Now is an amazing book that will powerfully change the way you look at weight loss and exercise…Igor Klibanov is a one-of-a-kind talent and this incredibly practical book is the embodiment of his highly successful approach,” assesses a clearly impressed Nicole.
While using social media doesn’t play a major role in Igor’s marketing strategy, he does take advantage of it to very good effect.
For example, when he’s booked for a speaking engagement, he promotes the event on social media. Although most of his speaking engagements are closed to the general public, his friends on Facebook and his LinkedIn connections see that he is an accomplished guest speaker as well as author. That, in turn, creates buzz around his talent and the potential for him to be booked for more speaking gigs.
“It (social media promotion) doesn’t result in a lot of speaking engagements from that source (maybe two or three annually out of about 50 to 60) but hey, for a 10-second time investment, it’s worth it,” – Igor Klibanov
Spreading social media word of his speaking engagements has also done wonders for Igor’s social life. Whenever he attends social functions, at least one person present knows him by reputation even though he doesn’t know him or her. That brings a certain degree of ‘celebrity treatment’ his way – never a bad thing when it comes to promoting your book and related services.
Igor, your BCB team is proud of your accomplishments! Keep Rocking!