“There are a million phenomenal artists today. The difference between them and the successful ones is marketing – it’s often not talent” – Jean-Guy Francoeur, CEO of Black Card Books
Authorship can be more than just creating a literature or printing your craft into a book -becoming an author also means utilizing your book as an expansive marketing tool that can shape your future. To be successful in your authorship journey is to be successful in your marketing strategies. Clearly, the difference between ‘successful’ and ‘starving’ artist lies with the word ‘marketing’.
Jean-Guy (JG) Franceour, CEO of Black Card Books, the fastest growing publishing company in the world, differentiate a ‘successful’ artist from a ‘starving’ artist, in an interview with Inspades Magazine, an online publication that features the best Creative Thinkers no matter what their artistic craft is.
In this exclusive interview, JG discussed the breakthrough concept of using a book as a marketing tool, which was introduced to him by Gerry Robert, the President of Black Card Books. Through the weekend boot camps called Published A Book and Grow Rich (PABGR), the two embarked on a journey of sharing the radical thought of using a book to attract clients, to establish credibility, to grow your business or fan base, and to differentiate you not only among your peers, but among your competition as well.
In the same interview, JG profoundly delved into:
- What Black Card Books do
- The specific benefits of writing your book as an artist
- How an artistic task be put into words in a book
- New promotional tools for an artist
- Author’s chances to becoming successful
- Writing a book to boost career
According to JG, “Whether you’re just starting out or whether you’re like Chuck Rainey, publishing a book for your career is the right move. The person you are today when you decide to write your book, and the person you become in the process of writing that book, are different people – it’s a life- changing process.”
Learn how JG unleashed the power of the pen and an entrepreneurial spirit to achieve massive success HERE.
Be an author to be an AUTHOR-ity! Take it from, JG!
Our mandate as an online publication is to feature the best Creative thinkers no matter what their artistic craft is. To tell the “tale of the world” through their vision and their creativity, to promote them and give them more visibility. Bringing the art of photography, poetry, writing, dancing, painting, designing, storytelling, modeling, photo editing and manipulation to the nest level…to do it #INSPADES