Author Jochen Siepmann of the upcoming book, The Property Apprentice, has his own website that showcases him, his book, and his services. Jochen knows how important it is to have a professional web presence and he entrusted Black Card Books to create an effective website for him. We know what to include as content in the website to capture Jochen’s vision for his visitors and we also applied our expertise in terms of key placement of the items. This is important to make sure that people will want to go back to his website for information as well as updates about Jochen.
Having a website is a step in the right direction however you have to ensure that you are using it in the most effective way to market your book, according to Marsha Friedman in her article.
An effective website should be rich in design as well as in content. When you visit Jochen’s website, you will see that he has all the ‘ingredients’ that make up a great and effective website. His website has pages for his bio, blogs, book, and how to contact him. Different sections are also placed strategically and the design complements this. You should consider these factors to ensure you have a website that visitors will surely return to.
CLICK HERE to visit Jochen’s website and see what an effective website should look like so you will be able to use it as a great promotional tool for your book.