The coaching industry is booming! This burgeoning industry has expanded from business or professional coaching to personal or life coaching to financial coaching, wellness coaching, etc. However, despite the proliferation of this industry, a lot of struggling coaches find themselves awake at night worrying about finding quality clients where they can offer their products or services.
Fortunately, Kevin Judge, consultant, certified coach, and co-author of the book, Multiply Your Coaching Business: 10 New Marketing Realities for the Coaching & Consulting Industries with Gerry Robert, has the key on how coaches and consultants can make great income, get more clients, and have the freedom to pursue their other passions by sharing the marketing realities in the coaching and consulting industry in an article published by The London Business Journal.
The London Business Journal is a no non-sense and down to earth business publication catering primarily to businesses in and around UK’s most economically vibrant city- London.
As per Kevin, coaches and consultants must know these marketing realities in order to gain more clients and rise above the competition in this rapidly developing industry:
1. The consumer mindset has changed – consumers, nowadays, are more skeptical and less trusting. They are more self-educated and demanding. They, too, have access to more choices.
2. They don’t care about you – consumers care for what is important to them – their needs, desires, and problems and not about you or what you offer.
3. Almost everything you’ve learned about lead generation should be forgotten – a new way of selling today is becoming a magnet to tons of prospects. Coaches and consultants need to get their eyes off the short-term model and focus on the long-term value of a client.
Kevin remarked, “You can make a great income, have many clients, and have free time for other passions. Leverage the new marketing realities and turn your passion for helping others into a thriving business!”
And thus, in his book, Multiply Your Coaching Business which he co-authored with Gerry Robert, Kevin offers a crash course in leaving the old ways behind and joining the new breed of coaches and consultants who create uncontested market share and make their competition irrelevant.
Learn more marketing realities in the coaching and consulting industry HERE.
Your article is an eye-opener especially for those in the coaching and consulting business! Kudos, Kevin!
Essentially, whether you are a consultant operating on your own or the founder of a worldwide enterprise with thousands of employees around the world, The London Business Journal is for you. Whether you are conducting business in London, or operate a business in another country, you will find The London Business Journal a very useful tool. Visit: http://www.londonbusinessjournal.co.uk