What’s in a name? Or better yet, for businesses, what’s in a brand?
Brand is a word that is usually heard and widely used but frequently misunderstood. For most business owners and entrepreneurs, a brand is an essential aspect of a business which, oftentimes, has been overlooked thinking that brand is for large corporations, or for those businesses that have enough money to spend with or invest in.
Fortunately, Kim Speed, a graphic designer, speaker, workshop facilitator, author of the published book Branding on a Shoestring: How to Re-create Your Small Business Identity and Increase Sales Results in 83 Days or Less, and experienced branding expert gave clarity and demystified what ‘brand’ and ‘branding’ is all about in the Multiply Your Business Podcast with Scott Morrison.
The Multiply Your Business Podcast was hosted by Scott Morrison, a Business Development leader who has worked with growing brands and entrepreneurs.
According to Kim, your brand is who you are. Brand equals your reputation or what you stand for. While, branding, is the important components that support your brand. These may be a distinguishing symbol, a font, logo, name, word, phrases, sentence, or a combination of these items that businesses use to distinguish their product from others in the market.
And to give business owners further enlightenment on the seemingly confusing words, ‘brand’ and ‘branding’, Kim talked about the following in the podcast:
- The difference between a brand and branding
- The 4 simple steps to follow when creating your brand
- How to lay the foundation for what your business stands for
- Why brands are about creating relationships
- How to identify your ideal client
- How to create a business that will attract the right people
- How to create customer loyalty
- How to close the sale with ease
- Why is branding important in a business
- Some examples of a brand with great value
- The importance of your relationship with your clients
- Why you should figure out your competition
- Making others your greatest brand ambassadors
With the aim of educating and teaching entrepreneurs and business owners get noticed, get brand clarity, and build a clientele of raving fans, Kim Speed also shared her expertise and proven branding strategies in her book, Branding on a Shoestring.
Kim quipped, “Marketing is a waste of money… until you have clarity on who your brand is and what you stand for.”
For small business owners and start-up companies, brand and branding are something that might be scary. But, with clarity, focus, and strong brand strategy, entrepreneurs can build a strong business, increase their profits, and create raving loyal followers.
Boost your business through brand and branding by listening HERE.
These are great and helpful insights for business owners! Thank you for sharing your expertise, Kim!
The Multiply Your Business Podcast is about real steps to improving your business. Scott Morrison brings on world-class guests who teach you how to generate more leads, close more sales, and make more money. Scott’s motivated by a desire to help people get connected to the situations and opportunities that will help them win in business and life. You will hear regular interviews, which give you strategy, advice, and inspiration for building your business. Topics like marketing, brand building, sales, writing & publishing a book, strategic partnerships, mindset, goals, leadership, digital marketing, business growth, and everything else you need to build that business you’ve always dreamed of.