Motivated to share and reinforce positive messages geared to young people, Micah D. Barnes’ soon-to-be-released book Who Stole My Future? A Guide To Building Positive, Productive And Empowered Youth In Our Community is well on its way to being a bestseller.
Before embarking on his author journey and spreading his wings as a motivational speaker, Micah toiled as a video editor in a busy Jacksonville, Florida newsroom. That experience kept him up to speed on current events as well as connected him closely to both the national and local community. That has proven key as the focus of his book – helping youth stay positive and productive while giving parents practical tools to keep their charges safe – remains the subject of much debate, and frustration, in communities big and small.
While Micah uses his book’s pending release to help him secure speaking engagements, that’s just the tip of the iceberg when it comes to his marketing himself and his book, including one “unusual” networking strategy – Uber.
In addition, Micah says, he’s very active and visible in his community, volunteering when there’s an opportunity, and he takes advantage of local networking opportunities to market his book. And then there’s his existing relationship with the media which opens the door to media coverage that might not otherwise be attainable.
Speaking to the volunteer aspect of his marketing efforts, Micah notes that after attending a volunteer fair for a school district’s after-school program, the program organizer ‘Googled’ him and found out he was an author and invited him to speak to students throughout the district.
Black Card Books authors would be very wise to heed Micah’s advice as follows:
- Network, network and then network again. Use whatever means possible to constantly meet new people. My goal is to always obtain more knowledge, and content, and I do that by listening to people. People love to be listened to and value anyone who does just that. They end up selling themselves on my book. I don’t have to say “Buy my book.”
- Get, and stay, connected to your community. If you can find a way to relate your topic to the needs, desires and problems in your community, you will get media exposure. But you have to let the media know, so issue a press release.
- Join Facebook groups with people who share your interests and concerns, and can benefit from your knowledge. Focus on providing useful content. Not everyone wants you to simply sell them.
- Focus on your mission. “I started out trying to push my book, always mentioning that I’m an author. Now I let my passion lead the way. Once people felt and witnessed my passion, they naturally asked, ‘What do you do?’ That opened the door to book sales, joint ventures and speaking opportunities.”
You can connect and follow Micah by visiting his website WhoStoleMyFuture.com, his Facebook page at https://www.facebook.com/WhoStoleMyFuture and his Twitter feed at https://twitter.com/WhoStoleMyFutur. As well, check out Who Stole My Future on YouTube.
Here is an awesome interview of BCB Partnership Manager Marybeth Haines with Micah D. Barnes, where he shares all his recent Mind Blowing Success!
You are a wonderful inspiration, Micah – not just to the youth but to all BCB authors!