The Multiply Your Business Podcast with Scott Morrison episode #028 featured Andreea Mihalcea, a sales and marketing expert and author of Speed Selling: The Fast Track to Double Your Sales without Sacrificing Who You Are.
In this episode, Andreea shared the number one tool that an entrepreneur needs: Having the ability to SELL. She disclosed how she (from hating how to sell) became a world-leading expert in selling. According to her, “We don’t serve until we sell.” Simply put, selling is providing what you promise.
For Andreea, selling is creating the most awesome product that you are capable of, backing it up with all your efforts in making it awesome and offering it to other people.
The episode also aimed to arm entrepreneurs the tools they need in closing more sale and making more money.
Scott and Andreea talked about:
- How Andreea started her successful career
- The satisfaction she got from helping people sell better
- Why people are afraid of the concept of selling
- Why she hated selling but then ended up writing a book about selling
- Tips on how to overcome your fear of selling
- The need to know exactly what you are doing and what you are presenting
- Using the word ‘presenting’ instead of ‘selling’
- Understanding what you hope to achieve
- Being clear in what you are doing
- The power to sell the future
- The importance of having enthusiasm in what you are selling
- How to get people enthusiastic
- How she gets people to write a book
- Ways you can use a book as a tool to sell better
- Why people never perceive an author as a sales person
- How writing a book is being used as your best business card
- The importance of following your mentors
- Understanding networking as part of being a good entrepreneur
- How entrepreneurs identify new business opportunities
Andrea Mihalcea helps young entrepreneurs, sales professionals and high achievers multiply their income with integrity. In her book Speed Selling, Andreea deconstructs the laws of sales and marketing, providing valuable insights on the art and science of ethical selling and leadership.
Listen HERE to gain savvy selling tips and master the art of selling.
The Multiply Your Business Podcast is about real steps to improving your business. Scott Morrison brings on world-class guests who teach you how to generate more leads, close more sales and make more money. Scott’s motivated by a desire to help people get connected to the situations and opportunities that will help them win in business and life.
A great insight on what selling is all about! Awesome episode!