Striving and staying on top of your business, whether for a product or a service, keeps entrepreneurs, business leaders, and company management on their feet.
What drives a business to success is not the product or the service per se, not even its company, but, it is the Customer Experience.
And, to achieve real business success, Nimesh Mehta, a dynamic sales leader, speaker, and Amazon Bestselling author of Sales Booster: The New Science and Art of Selling revealed that companies must fight the battles for the heart of their customer in an article published by The London Business Journal.
The London Business Journal is a no non-sense and down to earth business publication catering primarily to businesses in and around UK’s most economically vibrant city- London.
For Nimesh, Customer Experience (CX) means touching the heart of the customer. Once connection with the customer has been made, business will regain their loyalty, which then can lead to referrals and testimonies for a company that will help increase sales.
Many businesses spend millions and thousands of hours to acquire customers. However, due to poor follow-ups and lousy customer service, they lose customers. Additionally, customers are lost due to:
3.No proper organizational structure
4.Lack of employee training
5.Poor listing skills
6.Poor or no engagement with the existing customer
Nimesh stressed that, “There is a big mindset change required in most organizations and leaders. The focus should be on customer experience and not just customer service. When you think of customer experience, the whole (business) approach changes.”
And, with an aim to help anyone who wishes to increase their own sales, grow their business faster than their competition, and succeed in sales- be it as an individual, corporation, entrepreneur, and large organization, Nimesh Mehta wrote a refreshingly unique sales book, Sales Booster: The New Science and Art of Selling which is also now an Amazon Bestseller.
Check out Nimesh Mehta’s full article and learn the new science and art of winning your business battles HERE.
Business succeeds when customer (experience) wins! We salute you for sharing your brave and insightful article, Nimesh!
Essentially, whether you are a consultant operating on your own or the founder of a worldwide enterprise with thousands of employees around the world, The London Business Journal is for you. Whether you are conducting business in London, or operate a business in another country, you will find The London Business Journal a very useful tool. Visit: www.londonbusinessjournal.co.uk