Some six weeks before officially launching her book, Wellness – The New Luxury: A Modern Paradigm To Truly Having It All!, health coach Sally May Tan got busy, embarking on a public relations mission.
Besides ensuring her book would be available at major Singapore bookstores with the help of a reputable distributor, Sally, with the invaluable support of Black Card Books, had it listed with Amazon and Kindle.
In addition, Sally sat down for one-on-one lunches with the editors and senior correspondents of major publications to allow them get to know her better, all the while learning more about their readers’ interests. In effect, Sally planted the seeds that would lead to media representatives recognizing her thoughts and contributions as a thought leader in her field. Now, when she attends an event, Sally brings at least one book with her to sign and gift to the organizer, speaker or a media representative.
A lot of work, yes, but Sally’s efforts have paid off in a big way. She was profiled in a full-page, full-colour feature in Singapore’s Business Times Weekend, and was invited to contribute several articles to top-selling women’s magazines such as Elle and Women’s Weekly. With the latter, Sally is a regular contributor to its health and wellness section. As well, she contributes articles for Wholly Natural magazine.
Sally holds rare credentials as a CEO-turned-Nutrition Champion. She has also presented at numerous global conferences – most notably, as the keynote speaker and panel chair at the Education World Conference (India) and the World Forum of Early Childhood Education (USA). Sally is also the Founder and Principal Consultant of Catalyst Health Asia.
Holding steady in her mission to inspire, educate and empower others to take charge of their health and wellness, Sally has added speaker and entrepreneur to her overflowing stable of sought-after talents.
Congratulations Sally for your phenomenal media success! You have indeed reaped a bounty of triumphs!