SCOTT MORRISON: Take It from Someone Who’s Walking the Podcast Walk with Great Success – Podcasting’s Return is Much Greater than Your Investment of Time
As a seasoned business development, sales and event sponsorship professional, Scott Morrison’s passion for online entrepreneurism is rooted in his strong desire to support small businesses and his passion in seeing them succeed.
As the host of Gerry Robert’s Multiply Your Business Podcast, Scott regularly interviews successful entrepreneurs and business owners from around the globe. That experience has led him to one firm conclusion – as a Black Card Book author, you should – you must – host your own podcast.
“Podcasting is a tremendous way to continue to establish yourself as the expert in your specific subject matter,” says Scott.
“It’s a great way to build a community, to interact with that community, to share whatever is on your mind as well as share the things they need to do to be successful – to improve, to grow, to do whatever they want to do in their lives and business.“
As for the benefits of hosting a podcast, Scott identifies a few that are too attractive to ignore.
“I find it’s a tremendous way for you to communicate with your tribe,” he says. “I can sit here, turn on the microphone, have an outline, have some things I want to talk about and share my message much easier.”
As well, notes Scott, podcasting helps to position you as an influencer in your area of expertise; to become a known and a credible expert in terms of your subject matter.
In terms of the ingredients common to successful podcasts, Scott lists syndication – placement on iTunes or Google Play, for example – as well as offering outstanding content as key. Compelling guests, a clear theme, and strong visual images also come to mind quickly. And, of course, share, share, and share again your podcast across all your social media platforms.
Scott adds that when it comes to realizing income-generating sponsorship of your podcast, well, if you build it, they will come. Build a strong audience for your podcast. Focus on including actionable content; give them something invaluable that they can then take and build upon. Be a useful resource for them and they’ll tune in, week after week.
If you’re anxious to bring in some revenue, he notes the Joint Venture model works well.
“Recommend others’ products and services and be compensated for that. Promote them, as a commercial on your podcast or do something where you enable people to sign up for their products and services and get paid a little bit of cash for that. That is something you can do to help generate revenues pretty quickly through your podcast.”
The Multiply Your Business podcast is looking for new guests. Are you a fit? Find out here!