7 Surefire Ways to Create An Effective and Attention Grabbing Press Release
In our debut newsletter on July 15th, we shared how using HARO and SourceBottle can be very valuable in helping you achieve media attention. If you missed that newsletter, CLICK HERE to read it now!
Taking the topic and our feature for this month of MEDIA ATTENTION, let’s talk about press releases. A press release is an important element in public relations. It is a great way to keep the media informed of product releases, event announcements and other newsworthy items and numerous people, companies and businesses use this strategy because of its effectiveness.
As an author, you will want to gain the attention of the media and tying your book into a press release campaign such as: author announcement, book launch celebration or community initiatives for examples.
Contacting the media can be a numbers game. They receive thousands of news releases every day. It’s important to strategize into what kinds of reporters or media outlets are most likely to pick up your story and sending good, targeted pitches consistently to the right type of media contact is key.
When sending out a press release, you have to keep in mind that you are competing with hundreds or even thousands of other press releases. So how will your press release standout from the rest? First, you have to consider the fact that if journalists do not consider your material newsworthy, it won’t get coverage.
CLICK HERE to keep reading and find out how you can structure and present your press releases most effectively.
CLICK HERE to learn 7 powerful tools to pitch your story to local media.
Put these into action and set yourself up for success!
AUTHOR SPOTLIGHT – MEDIA SUCCESS
James Burgess, Author of Chaos – How Business Leaders Can Master The Power of Focus
We are THRILLED to share with you more author success with Big News Media venues. James Burgess, author of Chaos – How Business Leaders Can Master The Power of Focus knew an amazing opportunity when he saw one!
James is a busy man with a thriving business. He desired media coverage but with a limited time schedule, he needed to find someone who could do this for him. It’s challenging to get picked up by the local media let alone the large venues. He jumped on board when he found out that Black Card Books would take the lead to get him achievement and newsworthy status with big media venues such as CBS, NBC, ABC and more! Remember, this isn’t just small potatoes. This is large and well-known media outlets that we were able to get James featured on. Obtaining this type of media has catapulted his author credibility platform in marketing and he now has this to use forever!
Congratulations James and THREE CHEERS FOR YOU!
To see how James is using his media coverage as a tool on his website and marketing platform and to learn more about him, his services and his book, visit: www.focus31.com.
Looking for a business plan? You can get FOCUS YOURSELF: A 7-Module Business Plan Program for FREE from James when you CLICK HERE.
Shirley Anthony, Author of The New Entrepreneur
CLICK HERE to listen how Shirley not only did this but also how she funded her book titled The New Entrepreneur – A Practical Marketing Guide For Growing Your Business Now!
Shirley, you are an inspiration to us all! Congratulations and well done!
To access a FREE preview of Shirley’s Book where you can learn about “WOOING CUSTOMERS” and techniques to attract and retain customers, CLICK HERE right now!
Have a busy schedule? Feeling challenged in finding the time to create your press release, have the right hook and research all the media venues in which to send to? Do you want guaranteed media attention?
If you want the iPromote team to manage your media success with coverage that is GUARANTEED on the Big News Media venues such as ABC, NBC, FOX and more, we can help you with that! This premium service is currently available to Black Card Books authors for 70% off – this is a LIMITED TIME and LIMITED OPPORTUNITY.
Contact Marybeth, Claris and Krystle at firstname.lastname@example.org and set up your consultation to see if this service is right for you. In the subject line, type “Guaranteed Media Consultation” and we will ensure it will be answered in VIP priority.