Four Key Elements of Book Marketing and Why Every Author Needs Them
As an author with Black Card Books, you are following Gerry’s system in getting your book to publication. You’re working on writing, branding and even funding. When you’ve finally published your book, the next steps are planning its release and promotion. These two are relative to each other and there are several things you can do to promote your book before your launch to ensure that you have a successful one.
Four Key Elements of Book Marketing
A system to follow when determining the best plan of marketing your book is to ask yourself the following question:
Do I have my four key elements in place?
- Marketing Plan
- Publicity Plan
- Online visibility through AMD (Attraction Marketing Device) and e-book listing
- Professional Web Presence
Before promoting your book, you need to have a few things already set up which will put your book in the right position. What I mean by this is, you should be prepared with the basic elements of book marketing. These elements are your marketing plan (how you will use your book as a marketing tool), publicity plan (how you will actively promote your book), online visibility through e-book listing (through your AMD (Attraction Marketing Device) and Amazon Kindle) and having a web presence (your own website).
Here is a great article from Marsha Friedman discussing about the mistakes you should avoid in marketing your book: http://tiny.cc/DeadlySinsOfBookMarketing
In this article, she mentioned several things that you should NOT have if you want to have a great start in promoting your book. She outlined on what you can do to avoid these ‘sins’ and what you can do to be able to promote effectively.
Professional Web Presence
The author of the article mentioned about the importance of having a website. Let’s go deeper into this as this is also part of your branding.
Some authors often overlook the significance of having their own website. As an author, you need to have a place online where your prospects can go to learn more about your book. It is also where you can showcase yourself and your services. Now more than ever, people are relying on the power of the internet and web to find out about something that interests them.
If you don’t have a website, how are prospects going to find out about you or your book?
Having a website is key to increasing your credibility and is a crucial factor to consider if you would like to have a successful book promotion. If you don’t have a web presence, you are robbing yourself of one of the most basic yet imperative elements of your Author Credibility Platform. Having a professional website with branding is key. It is a way to attach your voice to the amazing service you provide using your book as a marketing tool.
AUTHOR SPOTLIGHT – WEB PRESENCE SUCCESS
Jochen Siepmann, Author of The Property Apprentice
Author Jochen Siepmann, author of the upcoming book, The Property Apprentice, has his own website that showcases him, his book, and his services. Jochen knows how important it is to have a professional web presence and he entrusted Black Card Books to create an effective website for him. We know what to include as content in the website to capture Jochen’s vision for his visitors and we also applied our expertise in terms of key placement of the items. This is important to make sure that people will want to go back to his website for information as well as updates about Jochen.
Having a website is a step in the right direction however you have to ensure that you are using it in the most effective way to market your book, according to Marsha Friedman in her article.
An effective website should be rich in design as well as in content. When you visit Jochen’s website, you will see that he has all the ‘ingredients’ that make up a great and effective website. His website has pages for his bio, blogs, book, and how to contact him. Different sections are also placed strategically and the design complements this. You should consider these factors to ensure you have a website that visitors will surely return to.
CLICK HERE to visit Jochen’s website and see what an effective website should look like so you will be able to use it as a great promotional tool for your book.
WHAT OTHER BCB AUTHORS ARE DOING
BESTSELLER SUCCESS: Author Michelle Watson
Michelle Watson, author of the newly published book, Overcome And Rise Above – How To Turn The Downside Of Challenges Into The Upside Of Renewing Your Life, has just received her books and we would like to share with you how she is becoming an inspiration to her fellow authors.
Being a Black Card Books author has opened a lot of doors for Michelle. She’s been interviewed on The Digging Deep Show, a well-established TV program and she is currently preparing for another interview on The Breakfast Show. She is now also in the governing board of her son’s school which is a great honour for her as she was approached by the Principal directly. All this because of the recognition she gets by being an author.
Not only that, but Michelle’s print books has already reached bestseller status. This gives boost to her author credibility in terms of marketing and business.
A huge congratulations to you, Michelle! You are doing so amazing!
“I would never have made it this far in the space of a year without the awesome strategies incorporated by Black Card Books. Perseverance is the key and it all depends on how much you want to have that fulfilling feeling you will get holding your book in your hands. As I always say, ‘Spread your wings and feel the wind beneath your wings’. Do not let anything hold you back. It is possible!!!”
To learn more about Michelle, her book and services, visit http://tiny.cc/OvercomeAndRiseAbove-FB
Michelle is giving away a FREE COPY of her book and you can get yours by CLICKING HERE.
We just shared with you four key elements to book marketing highlighting the importance of obtaining a professional web presence. Through websites, you have a venue to tell your prospects and readers about you, your book and your services, and it is also a great promotional tool. This is definitely a must-have for authors like you!
Now that you know the importance of having a website, the next question is when do you need to have it setup? For new authors, you should launch your website as early as NOW. You shouldn’t wait until your book is closed to being printed or when you’ve already published.
Black Card Books can help you in having a professional and stunning web presence. We know how to position you, what to say and where to place it and we are thrilled to provide you support on this aspect. This is a great toolkit to enhance your Author Credibility Platform which is a key to propel you forward to success.
Gerry has launched a new service offering with an Author Website Service which is available to Black Card Books authors at 70% off for a LIMITED TIME. If you want the iPromote team to build your web presence and make you look like a million bucks, we urge you to take advantage of this LIMITED OPPORTUNITY.
You can contact your iPromote team by emailing email@example.com and setup your Discovery Consultation with Marybeth Haines to see if this service is right for you. In the subject line, type “Web Presence Success” and we will ensure to answer it with VIP priority.
Share to us your author success and you could be the next author featured in our newsletter!