Here is a fantastic article from Sonia Kapadia a contributor for forbes.com.
Successful people are great storytellers. They have perfected the art of persuasion. They can frame strong arguments and voice them clearly and succinctly. These storytellers are often pros at sharing their success stories. If you ask one of these people to tell you about themselves they will dive into a script of their many successes throughout their life while cruising through their resume. Many of us are these people. How many times have you rattled off your well-rehearsed story of your life to someone else with pride? You’ve perfected this story and framed it to be grand and impressive. Every now and then a storyteller may share a hardship they faced in their story but then explain how they overcame it and reached eventual success. But never does one go through the many things that went wrong.
I recently attended a talk by Harvard Business School Professor, Rob Kaplan, where he touched on this topic of storytelling. He referenced that he encourages his students to perfect their Success Story and their Failure Story. A failure story? Why would such successful individuals… (CLICK HERE TO CONTINUE READING)
Read the full article here: http://www.forbes.com/sites/soniakapadia/2013/10/23/success-stories-are-great-failure-stories-are-even-better/