Using her book as a marketing tool, Shirley Anthony, the author of The New Entrepreneur, has enjoyed great success in securing media exposure. To put it simply, Shirley fully understood that taking the initiative – beating her own drum – was, and still is, the best course of action. In doing so, Shirley took a series of well-planned steps, including:

Anwar Jumabhoy and Srikrishna Vadrevu, co-authors of Beyond Corporate Entrepreneurship – Entrepreneurship As A Management Practice, are eagerly anticipating the publication of their first book within the next few months. In preparation for that mile stone event, Anwar and Srikrishna have been busy, clearly recognizing that securing media coverage, and nurturing the resulting relationships, is key to any success both they and their book will meet.