Recently we lost a truly amazing man. Zig Ziglar was a master motivator and mentor. He had a profound impact on millions and in particular on Black Card founder, Gerry Robert. Zig was one of Gerry’s biggest influences and mentor’s as a young speaker coming up in the business. Zig was even kind enough to endorse Gerry, “”Gerry will give you an upbeat, optimistic game plan to help you live a richer life.” – Zig Ziglar.
If you haven’t heard the term ‘Social Proof’ before, don’t worry. Most of us haven’t. That said, if you are in marketing, and you haven’t heard the term ‘Social Proof’ then go bang your head against a wall for a while. Social proof is a simple yet powerful concept. How powerful you ask? Well many great marketers will cite Influence: The Psychology of Persuasion by Robert Cialdini as the most important marketing book ever written. And Cialdini devotes over 50 pages just to social proof.