If you haven’t heard the term ‘Social Proof’ before, don’t worry. Most of us haven’t. That said, if you are in marketing, and you haven’t heard the term ‘Social Proof’ then go bang your head against a wall for a while. Social proof is a simple yet powerful concept. How powerful you ask? Well many great marketers will cite Influence: The Psychology of Persuasion by Robert Cialdini as the most important marketing book ever written. And Cialdini devotes over 50 pages just to social proof.
My colleague and close friend, Jean-Guy Francoeur, just returned from a business trip to Billings, Montana where he was working on a campaign for his client, Apex Personal Training. This is not the first time JG has been involved in their marketing, and judging by the results he’s pulling for them, it won’t be his last. I asked him if we could hop on a skype video call and discuss the strategies behind the incredible results he helped them achieve. Enjoy.
No matter what level of marketer you are, if you’re doing marketing you have to learn how to copywrite. Some people hate copywriting. I know. I used to be one of them. And truth be told, it still drives me nuts from time to time. But when you have guides, rules, and techniques it become a lot simpler. Well, good news, because I’ve got some good ones for you.
Editor’s Note: This blog post was discovered and brought to you by Jeff McLeod of the Black Card Marketing Group. The author of the original post is Derek Gehl. He is Entrepreneur.com”s “E-Business” columnist and the CEO of the Internet Marketing Center , an internet marketing firm that has helped thousands of people learn to start and run their own online businesses. IMC hosts a new Search Marketing Lab Forum , where members have their strategy questions answered by search marketing specialists.
With a title like that I’ve really put the pressure on myself to make this one good! But I’m not scared, because I have a system. A system for writing great blog posts!
I got called out. By my buddy, and colleague Jean-Guy Francoeur. He did a great post about how a big bank in Canada, ING Direct, just did an online campaign using classic Internet Marketing Techniques (eg, launch sequencing, squeeze page, social media, etc). And he asked me to do a little commentary on it, so here goes…