Last week, Joseph Manna noticed an update I posted on Facebook about how my recent event sold out. He asked me if I wouldn’t mind sharing my success story on the Infusionsoft Blog to help fellow Infusionsoft users learn how I did it … and here it is!
- Identify your target population
- Identify their needs and problems (ie: What keeps them up at night?)
- Create something of high perceived value and low cost that helps your target population solve their needs and problems (ie: DVD, Special Report, Whitepaper, Blog posts, Video, Course, Training Guide, etc…)