As my devout followers know I’m a HUGE advocate of marketing automation. Actually, I’d go as far as to say I’m FANATICAL about marketing automation because I’ve seen how it can help companies double their sales and triple their profits!
- Identify your target population
- Identify their needs and problems (ie: What keeps them up at night?)
- Create something of high perceived value and low cost that helps your target population solve their needs and problems (ie: DVD, Special Report, Whitepaper, Blog posts, Video, Course, Training Guide, etc…)