Yahoo is one of the most popular website in the world today. It appeals to a wide array of people because of its versatility, user-friendly layout and easy to use tools. Yahoo offers a variety of services to its users. Some of them include, mail, instant messenger, Yahoo Answers, Yahoo Groups and Yahoo Blog. Yahoo is fast increasing its market share in terms of a good search engine as well. This makes Yahoo an ideal site to refine your current marketing message. Let’s take a look at what needs to be done to refine your marketing message with Yahoo.