“A bad review is even less important than whether it is raining in Patagonia.”
We should all be so blessed to have the thick skin that Iris Murdoch clearly possessed during her long and fruitful career as the author of several novels dealing with good and evil, sexual relationships, morality and the power of the unconscious. Clearly, she could brush off any criticism of her work, content to allow the success of 26 novels written over 40 years stand on its own merit.
Murdoch’s dismissive take on bad reviews serves to remind all authors of something that is key to keeping positive – there’s no such thing as bad publicity. As an author, you want people to discuss and share your work. As long as any criticism forthcoming is fair, the bottom line is you and your works are not being ignored. In a world saturated with new book releases, grabbing and maintaining your share of the pie is huge. Yes, all authors want good reviews but any mention of your work is a sign you’ve struck a nerve. You’ve got their attention.
Seeking out people to review your work is like anything else you do marketing-wise in the sense that you get out of it what you put into it. You should be laying the groundwork for securing reviews before your book is published, not after.
Gerry reminds us that it often takes time and effort to build the relationships that you will need to get the quality and quantity of reviews that will make an impact on you overall. You do not necessarily need to get your book published to get it reviewed.
When you submit your book for review, you’re putting your work out there for feedback, both positive and negative. All reviews of your work won’t be stellar. Remember, a book reviewer’s obligation is to his/her readers, not to you. Simply put, not everyone will love your book. But you’ll well survive a bad review by being open to constructive criticism, coming away with a clearer understanding of what you need to do to make your next book an even greater success.
In the previous edition of The Power of Performance Newsletter, we reviewed the numerous benefits of a consistent and aggressive online marketing strategy with Your Social Media Campaign: Long-Term Value, The Reward For Those Who Stick With It. Read on for Book Review Sourcing: Important Allies In Your Marketing Efforts Await Your Call.
Getting a notable person or professional to read and write a critique of your work is a show of your confidence in your book’s quality and content. Whether a review is positive or headstrong, the key is your work is being shared with readers. There is no down side to that. CLICK HERE to learn steps on sourcing for book reviews which will aid your marketing efforts.
LEILA KHAN: Good Things Follow When You Keep Your Social Media Banners, Content Current
When Leila Khan updated her Black Book Cards-provided social media banners earlier this year, greater media attention followed and continues to do so.
A self-mastery and relationships expert, Leila has written one book, My Little Red Book Of Wisdoms, with a second on the way, titled 101+ Ways To Overcome Life’s Biggest Obstacles: A Guide To Handling ANY Problem With Ease. In addition, she is a soul-awakening speaker and mentor who engages, motivates and inspires professional success seekers to lead lives that fulfil their core desires using the incredible power of the mind.
Leila notes just a few weeks after she updated her social media banners, she was notified she had won a Scotland-based award for Outstanding Woman In Business.
“This award came totally out of the blue,” says Leila. “Acquisition International found me via my social media and blogs on my website. There was a rigorous selection process and judging. They awarded me on my merit for my blogs, consistent and full-of-praise testimonials, innovation and creative social media content and events as well as comparisons with the local competition.”
Leila was also interviewed by the editor of Westender magazine. The editor remembered that Leila was going to have her book published soon and got in touch with her. After she was featured in the August edition of the magazine, new clients came her way.
In addition, Leila has had several Rotary Club invitations to speak. All said they discovered Leila through her website and blogs. She’s also appeared on Business Channel TV, an opportunity which came about from a word-of-mouth referral. And she been featured in a book by one of her previous clients and has just completed her first colouring book, working with an illustrator for one of her clients.
I have managed to get loads of reviews for the book. The reviews were based on my media kit and what readers were able to understand and pick out from there. The testimonials have blown my mind! – Leila Khan
Leila is now finalizing webinar content for her book, is planning a content marketing strategy and building her speaker’s platform to further increase her online presence.
Visit Leila’s website www.lifeistodayacademy.com for updates, upcoming events, details about her books and newsletter registration.
You can get in touch with Leila through Facebook at https://www.facebook.com/lifeistodayacademy/ and via Instagram and Twitter @lklifeistoday.
Leila’s YouTube channel, Life Is Today Academy, can be found at https://www.youtube.com/channel/UCQXXUQXNF8nE836bxAnTajg
BCB is all hands in the air for Leila! Congratulations!
Virginia Phillips – Author of The Truth About Trauma: Your Roadmap To Success
Virginia Phillips, the author of the upcoming book The Truth About Trauma: Your Roadmap To Success, is ahead of the game, already receiving book review offers.
The owner of Triumph After Trauma Academy, Virginia is an inspirational speaker, a personal coach, a published author and a survivor. Her professional experience includes years leading teams, advising management, and developing and providing training.
Virginia says gaining media attention and subsequent coverage is work, requiring consistent practice. She has set, and stuck to, a weekly goal for submissions and confirmed engagements.
My process starts by watching for opportunities on social media or through word of mouth. Responding to opportunities quickly and delivering what they need is key. I want to be seen as a reliable, professional and responsive. – Virginia Phillips
Virginia ensures her bio and two headshot photographs are part of her initial submission. Following up and saying ‘thank you’ sets her apart from many who fail to do the same. Research about the media organization’s audience, their mission, their message and the interviewer, presents the opportunity to better connect. And she always asks how she can be of further help, such as being a fill-in guest, share their blog posts or promoting them to her own network.
Media begets media, reminds Virginia. She recently did an interview for a woman in New Zealand yet to publish her first podcast. She said the podcaster may not publish her interview but she can say she did a podcast in New Zealand, which gives her a word-of-mouth referral. It was worth every minute spent and now she has a lead on more airtime.
“I am vulnerable. My website is not perfect. My branding is not polished. My media presence isn’t where I want it to be and my book is not finished but it is close. I still go out and share my message. Part of my branding is bouncing back quickly to capitalize on opportunity. If I waited until things were perfect, people would never get to hear my message.”
Virginia is currently building relationships with the media. She says if a media outlet interviews her once, it will likely do so again. And her media contacts know other media people, which bring more opportunities. She’s encouraged by media people sending holiday and birthday wishes. That act, she says, point to their being a huge advocate of her in the future.
Keep it up, Virginia! Your persistence is admirable!
If any marketing effort on your part brings even one set of new eyes to your book, you are that much more ahead. Having your book reviewed, which introduces your work and its value to thousands of potential readers, is a gold mine waiting to be exploited.
In this edition of The Power of Performance Newsletter, we reviewed the huge role that book reviews can, and will, have on your success as an author. We’ve listed the steps you need to take to get started on building relationships with book bloggers who, for free beyond a copy of your book, will read it and share their review with their followers. That’s simply too good an opportunity to pass up on.
Your success is paramount to Black Card Books. To that end, its Premium Services Menu features a number of available full-value campaigns that take you to new heights as an author and leading spokesperson on your subject.
The common denominator of the Big News Media Campaign, the Author Media Campaign, the Amazon Bestseller Campaign and the Author Website Campaign is their creation of a strong, lasting and very effective social media presence designed especially for you, capturing your personality and, more notably, your passion for your work. Any one of these programs, or all of them, when tied in with your marketing efforts, including the securing of book reviews, will ensure your book receives the attention it deserves and then some.
See what Premium Services offered by Black Card Books, best supports your marketing efforts. Your iPromote team is more than happy to provide you more details on each of the campaigns. The iPromote team remains fully dedicated to review each campaign in more detail and, together with you, decide which package or packages are best suited to help you on your incredible and inspiring author journey. Contact them at firstname.lastname@example.org.
Also, stop by Black Card Books’ blog to see these great tools for your media success: CLICK HERE NOW!