The speaker started with some stale jokes and old slides and I thought, “Oh here we go again! Another amateur who just came from Speaker School.” Just as I was about to turn off my ‘hearing aid’ and check my phone the speaker asked a question that pulled me right back into the room.
“Can you remember the last time someone abused your trust? How did it feel? Were you happy or did you feel betrayed – kinda like someone punched you in the gut?”
My thoughts immediately went to a time where I was embezzled for almost a million dollars. I felt sick to my stomach. I was embarrassed. I felt betrayed, used and silly.
I suddenly paid a lot of attention to the speaker. He may not have been the greatest at telling jokes or working a Power Point…but he was a master at telling stories. He rescued what could have been a disastrous presentation by telling a story that pulled everyone in the audience into his world. He had our attention and he kept it every time he related a story.
Who comes to mind when I ask you to think of the Master story tellers over the years?
NOTICE what I did in the last line – I invited you to participate in this story by asking your opinion. What did your mind do? It filled in the answer to the question, “Who comes to mind…?”
Two of my favourite storytellers are Jesus and Dr. Martin Luther King.
Jesus spoke in parables. What’s a parable? A story used to illustrate a point.
Jesus’ stories are so inviting they have been passed on for over 2,000 years!
Dr. King shared stories of his dream and was such a compelling orator, that he enrolled people into his dream by making them feel a part of the story and the dream.
If you are a speaker, a salesperson or an author you better get really good at telling stories. WHY? Facts TELL… Stories SELL.
Tell me which of these two scenarios is more compelling.
This book will help you save time and money.
Jenny Johnson took the idea from page 55 of this book and used it to double her monthly income in just 83 days!
I know you picked Jenny.
Why did you pick Jenny? The first statement was simply two facts – TIME and MONEY.
The STORY about Jenny actually demonstrated that Jenny MADE MONEY in GOOD TIME. You can actually imagine yourself as being Jenny.
Here’s a PS: to the Jenny story – I’ll bet you are wondering – WHAT THE HECK IS WRITTEN ON PAGE 55? The story invoked CURIOUSITY.
So Gerry, how do we tell a good story?
I’M GLAD YOU ASKED.
Make the story about…THEM!!!
When you are crafting your stories…even though YOU are the main character in the story – make sure you are including the audience in the story. How?
When designing the story and HOW you are going to tell it – ask yourself –
HOW DO I WANT THEM TO FEEL as a result of me sharing this story?
HOW DO I WANT THEM TO REACT as a result of me sharing this story?
WHAT ACTION DO I WANT THEM TO TAKE?
WHAT DO I WANT TO BE DIFFERENT IN THEIR LIVES because I told this story?
Include the audience in the story by asking them to imagine what it would be like to be in “THIS – SPECIFIC” situation.
If you tell a story to brag or ‘fluff your own feathers’ – most of the audience will simply tune out. You can do that once in a while to establish credibility but if you do it too often the audience will quickly dismiss you as a SALESPERSON and a BRAGGART.
Sadly, I have a friend who has been a speaker for over 40 years and his bookings have gone WAY DOWN simply because all he did was brag about how much money he made and how much product he sold. He tried to tell the audience – “If I did it…you can do it too!” But he never told the audience HOW to do it.
In this day and age, people want the ‘HOW TO’.
Black Card Books was built on our authors HELPING their audiences with solid “HOW TO” information backed up with compelling stories and step-by-step plans.
So, what’s your story?
Come up with a good one and I will see you in the winner’s circle?