Lead Gen System Gone Amok Alienates Potential Customer
Recently, I got an email from a CRM provider about a free ebook on the social sales revolution.
At that time, I was just interested in learning. I didn’t want to talk to anyone. I didn’t want to be a “lead.” Sound familiar?. It piqued my curiosity. Before you know it, I was registering to download it.
But, based on the email I received just a few short minutes after downloading the ebook, you’d think I was one a hot prospect.