Two regular components of The Power of Performance Newsletter are the Author Spotlight and What Other BCB Authors Are Doing. Each is invaluable in terms of the words of marketing wisdom passed on by authors who have walked the walk and reaped tremendous benefits as a result.
A common thread running through those shared experiences is the role that a strong social media presence played in their continuing success. Each has sung the praises of being able to engage with a worldwide audience. That has not only brought increased book sales but has also done wonders to increase their credibility. The value of social media has never been clearer to them.
At some point, however, each made a firm commitment to not only wade into the social media waters but swim with great gusto. Each committed, early on, to sticking to the program. As Marsha Friedman of The PR Insider puts it, social media marketing “is truly a marathon, not a sprint; something that you’re in for the long haul.” As such, a strong commitment of your time and creativity must be made and adhered to if you expect any positive results.
Imagine for a moment that social media is a room to which you have been invited. Once inside, you have two clear choices: find an empty chair, sit and be content to watch the proceedings, or mingle, meet new people and let your unique personality win the day. The social media landscape is a very big room that is yours to explore and find your place; a room where new relationships await your attention and new opportunities present themselves.
This all goes back to one undeniable truth: the publication of your book marks the beginning of an exciting new journey. It’s not the destination. Exciting new adventures await the injection of your personality, your creativity and your expertise. Being active on social media is essential in presenting new opportunities beyond anything you have dreamt. Its value to you is immeasurable; its benefits proportionate to the time you devote to being active.
Black Card Books remains committed as always to providing you with proven effective tools, tips and advice to guide you on your exciting journey as an author, helping you to fully maximize marketing strategies, approaches and emerging trends.
In the previous edition of The Power of Performance Newsletter, we featured tips and processes for launching your virtual book tour in A Global Audience Is Hungry For Your Book – It’s Time To Feed Them. Read on for Your Social Media Campaign: Long-Term Value The Reward For Those Who Stick With It.
Being active on social media is not a choice. It’s a must! Don’t underestimate its immense long-term value. It’s where the world turns to be educated, enlightened and enthralled. CLICK HERE to learn haw various social media platforms affect your overall marketing strategy.
ANASTASIA BUTTON – Social Media Dynamo Reminds Us Rome Wasn’t Built in a Day But It Was Really Something When It Was Done
Anastasia Button’s upcoming book, #NewJobNewLife: The Millennial’s Take-Charge Plan for Success, is a must-read for Millennials who, like herself, find themselves stressed, confused and frustrated when choosing a career path that’s right for them.
Armed with the knowledge in a recent survey that showed 88% of Millennials are on Facebook, Anastasia has recognized that a strong social media presence must play a lead role in her marketing efforts and she has acted accordingly.
“We all know the best business comes from a referral, so why not use social media as referral hub to get leads from friends of friends?” reasons Anastasia, adding, “When others share your information, posts or content because you are simply awesome to follow and know, that is the ultimate in credibility.”
Anastasia notes that business success, and that of life in general, is rooted in creating, building and nurturing relationships. Social media, she says, allows you to build your brand while earning trust in return. Over just five months, Anastasia’s friend list rose to 1,300 from 650 as she compiled a database of followers – comprised mostly of people she didn’t know prior – and then reached out to their friends, who, in turn, read and shared her posts.
“I spend about two hours a week on my social media promotion, posting and reaching out for contacts,” says Anastasia.
“If you break that down over five days, that’s just 25 minutes daily devoted to reaching out to a billion people and, specifically, a target market looking for your help. Imagine what you could do if you spent one hour daily on social media?” – Anastasia Button
When it comes to social media best practices, Anastasia is clearly well qualified to provide advice. Among her tips is scheduling yours posts to appear daily and doing as much live video as you can, being sure to hash tag anything searchable back to you.
When building your social media presence, the key is patience. Plan for a year of consistent posting before you really start to reap the benefits. If you’re at an event, post a Facebook live video, take photos and schedule posts. Call on friends, family members and business associates to do a video or write a guest blog or, at the very least, encourage them to share your postings.
And remember to have fun, keeping your posts light and a reflection of your unique personality. Anastasia reminds us that you don’t have to be perfect. Followers want to experience the real you. After all, they are your friends, so be a friend in the true sense and people will gravitate towards you and keep coming back.
Building a strong and effective social media presence comes with practice but you have to start and you have to start now. Yesterday is too late. As a key component of your marketing strategy, it’s much too important for you to put off.
To learn more about Anastasia and to read her blog, visit her website at www.anastasiabutton.com
Check out her comprehensive social media presence by visiting her following pages:
We are banging our drums for Anastasia! Her determination is remarkable!
Contact your iPromote team right now at email@example.com for more information.
Dr. Tim Errington – Author of Posture Matters: The New Guidebook to Vibrant Health, Longevity and Maximized Potential
“Being invisible does no good whatsoever,” advises Dr. Tim Errington, author of the recently published book Posture Matters: The New Guidebook to Vibrant Health, Longevity and Maximized Potential.
To that end, Dr. Errington recognized early on the enormous value of a strong social media presence in changing the way he is perceived. He adds most of his colleagues worldwide know that he is now a published author and he is receiving much flattering attention as a result.
“It has actually been a humbling experience; at times it seems like they must be talking about someone else.”
“An amazing thing has been that we have had high-quality staff contacting us from around the world and this has helped enormously. More recently, our profile has gone through the roof and our company is receiving many requests, every month, for us to do presentations for corporations, including multi-nationals located around the country.” – Dr. Tim Errington
Focusing his social media efforts on Facebook, Twitter and LinkedIn, Dr. Errington made it a goal early on to post to Facebook something different each day of the work week under the following sub-headings: Monday – inspiration; Tuesday – education; Wednesday – latest health news; Thursday – a quote from himself; and Friday – fitness. His pledge is to only post items that are interesting, relevant and/or inspiring.
Initially, he did much of the legwork himself but he has since passed the responsibility onto a staff member. Still, Dr. Errington remains closely involved in the process to keep things “on track.”
In addition, via Twitter, Dr. Errington posts his thoughts and shares anything that may be viewed as more controversial. And with the help of a marketing service, he is currently building his LinkedIn profile to be more targeted in the direction he wants to go.
“My tip is: start now and keep going,” advises Dr. Errington. “Post on a daily basis – Monday to Friday. You will need to have a small advertising budget when building your Facebook page but it’s worth it as you attract the right customers to your business.”
Dr. Errington strongly recommends spending a few minutes daily putting together a simple message for each social media platform you are on. Come up with a strategy, stick to it, and keep what you post light and visually easy on the eye with a strong positive message.
“Ask for help if you need it,” he stresses. “We can’t know everything and social media is changing all the time. Keep yourself knowledgeable with what is trending. Be topical. And know your audience and target your social media accordingly. Engage with others. Have fun and keep on track.”
Connect with Dr. Tim Errington on his Facebook page at https://www.facebook.com/TotalHealthChiropracticSG/ or visit his website at http://www.totalhealthchiropractic.com.sg/.
Cheering on YOU, Dr. Tim! Keep up the great work!
If you’re not now convinced of the full value that an inspired social media campaign will bring your way as both an author and a leading spokesperson in your field of expertise, you never will be.
From a credibility standpoint, the ability to engage and interact with followers worldwide is immeasurable, opening the door to marketing opportunities that you never dreamt were within your grasp. You never know who’s going to come across your website and/or any one of your social media pages, be it on Facebook, Twitter, LinkedIn or Instagram and take your career in a new and exciting direction.
All it takes on your part is a determined effort to get started and an equally diligent effort to maintain your social media momentum by posting creative and informative content regularly. To steal a line from the film Field Of Dreams, “If you build it, he will come”… in your case, ‘he’ referring to the many potential customers you could attract.
Black Card Books wants nothing more than for you to succeed and, to that end, offers a Premium Services Menu that features a number of full-value campaigns that will lift you to dizzying heights.
The common denominator of the Big News Media Campaign, the Author Media Campaign, the Amazon Bestseller Campaign and the Author Website Campaign is their creation of a strong, lasting and very effective social media presence designed especially for you, capturing your personality and, more notably, your unbridled passion for your book and your field of expertise.
This is no time to be shy. The world is at your fingertips. All you have to do is take the first step. With a subsequent determined and purposeful effort, you’ll gain the world’s attention and keep it.
To find out much more about the Premium Services offered by Black Card Books, including each of the campaigns offered, contact your iPromote team at firstname.lastname@example.org. The iPromote team remains fully dedicated to reviewing each campaign in more detail and, together with you, decide which package or packages are best suited to help you on your incredible and inspiring author journey.