“Tell me and I forget. Teach me and I remember. Involve me and I learn.”
In just a few words, America founding father Benjamin Franklin expressed what has been a reality for millions upon millions since – the best way to learn something new is to experience it firsthand.
In this edition of The Power of Performance Newsletter, you’ll be introduced to the practice of hosting webinars to reach and engage new audiences with the goal of strengthening your brand as an author and as a credible authority in your subject area.
We will provide tips aimed at making your webinar a success as well as review best practices. While that will prove very helpful, signing up for a webinar as an audience member will provide a glimpse of what a webinar presentation is all about and learn from the experience.
Seek out available webinars via a search engine such as Google. Once you’re logged on to the webinar of your choice, take notes – what works, what doesn’t, how would you improve the presentation if you were the webinar host? It may cost a few dollars to sign up but that’s small price to pay for a great investment in your eventual webinar success.
It’s a busy world getting busier. People are hard pressed to manage their time effectively. No matter how valuable your webinar content may be in your mind, most don’t have the luxury of time. Sitting through along presentation isn’t an attractive option for most.
While many webinars run from 45 to 60 minutes, your webinar doesn’t have to be that long to be effective. If your presentation is structured properly, you can deliver massive value to your audience in a much shorter time frame while reducing the risk of their being distracted and losing interest.
Tight and bright is the way to go, especially if you’re just starting out and want to build an audience that returns for more.
If you’re not comfortable, how can you expect your audience to be comfortable?
Some webinar presenters like to be on camera, speaking via a video feed. Others prefer to create and share a PowerPoint presentation while providing the voice-over narrative. Still others use a combination of these two as well as other techniques such as a group video chat.
Which format is best for you and your message? The answer is simple. The best format for you is the format you’re most comfortable with.
There’s no reason to force yourself on camera if you’re camera shy, just as there’s no reason to create PowerPoint slides or animated graphics if you prefer to talk to people face to face.
You know yourself best. If your audience resonates with a simple, straightforward message delivered directly from you, then speak right into the camera. If the presentation of your product or brand requires the assistance of a slide show or video clips, then voice-over narration might be more effective for you.
Keep things simple, especially when creating your first presentation, and make sure you are 100 per cent comfortable with the format you choose.
The structure of your webinar refers to the various sections of your presentation and the order in which they appear. A typical webinar structure is as follows:
• Introduce yourself and any special guests, giving a bit of background to establish yourself as an expert.
• Give some statistics as to why the topic of your webinar is crucial for participants.
• Dive into the “meat” of the presentation, educating attendees with tips, tricks, insight and actionable advice.
• Sum up what your audience has learned.
• Host a question and answer session.
• Pitch your Call To Action (CTA) – purchase a product, sign up for a course, etc.
While it’s important to spend some time prepping your audience at the beginning and summarizing at the end, you want the bulk of your webinar to be comprised of fresh, valuable content. If you spend too much time talking about what you’re going to talk about, your audience may lose interest or feel cheated when you present your CTA at the end.
Timing, format, and structure are the building blocks of a successful webinar, providing a firm foundation. Now let’s build on that foundation to make your webinar stand out to the great benefit of your audience and, by their participation, very effective marketing of your brand.
IRENE STRONCZAK-HOGAN: Webinar Experience Has Led To An Array Of New Opportunities
For more than 25 years, Irene Stronczak-Hogan accumulated a wealth of knowledge of, and experience in, the medical and pharmaceutical fields.
Now the author of Hot Chix Hot Sex: How to Survive Menopause is on a mission, offering a women’s health consulting practice specializing in serving menopausal women. Calling on her training as a pharmacist, she assesses patients and their symptoms, recommending appropriate therapies associated with her menopause-related programs.
Irene admits she ventured into the live webinar universe without really knowing what she was doing but with other experts in her field having gone that route, she decided to grab the bull by the horns, so to speak.
“I decided to just do it,” says Irene.
“I researched the different webinar platforms and chose Zoom. It’s free – a bonus for starving entrepreneurs. It does have a maximum number of attendees but that’s not an issue to start. And although it states you can only have a meeting with a group, which is the same as hosting a webinar, for a limited amount of time of 45 minutes, it doesn’t cut you off at that time.”
Irene sent a webinar participation invitation to her email list on a Monday, revealing she is having a keynote presentation on Thursday of the same week. She then sent out an additional email reminder and issued a few Facebook invites to her business pages and her private group.
“Practice makes perfect, as they say, so that’s what I did. I read the instructions and fiddled round with the tech side. You really don’t need to be a tech wizard to manage the webinar platform. It is fairly easy to download the recording, both audio and visual, and post on YouTube. I sent the video to those on my email list after editing and branding it. I did make a small offer and invite but it was more to give value and nurture my market. That’s in my repertoire and is now on my website. One more deed crossed off my list.”
“You really don’t need to be a tech wizard to manage the webinar platform. In the future, I will use Facebook ads to invite more people as well as send out a webinar alert before. I will also use webinars to issue invites to group programs.”
Irene also plans to use the audio recording of her webinar as a podcast and transcribe it for a blog post, as well as edit the audio into smaller segments for training purposes.
“Life as an entrepreneur and author is never boring; frustrating, exhausting, exhilarating and joyous but never monotonous.”
For more information about Irene, visit her website at http://www.irenehogan.com/. You can also connect via Twitter at https://twitter.com/MENOPAUSEINFO or on Facebook at https://www.facebook.com/menopausepharmacist.
Indeed, life as an entrepreneur and author is fun and exhilarating! We are inspired with your energy and determination, Irene!
With more than 60 percent of marketers hosting webinars as a content marketing tactic, it’s time you put some serious thought into planning and hosting your own webinar.
You already have a highly marketable product to share – your insightful and invaluable knowledge of your book’s subject matter –so presenting that in front of new audiences is a logical step in your progression towards being all you dream of being and more.
In this edition of The Power of Performance Newsletter, we reviewed the importance of timing, format and structure of your webinar as well as provided terrific tips on how to make it as successful as it deserves to be.
While that is very helpful, your personality is what will make your webinar stand out. Your enthusiasm, combined with your clear belief in the importance and relevance of your core message, will win others to your side to the benefit of your book’s continued success and your positioning yourself as a credible expert on its subject matter.
We are fortunate to live at a time when so many opportunities not only exist but are also relatively simple to explore and put into action. Creating and hosting your own webinar is but one example of that. Take advantage. Explore fully the webinar universe and be all you can be.
Black Card Books remains at your side as you continue begin and/or continue your author journey, offering a series of exclusive programs which will not only enhance and build upon your networking skills but show you how to put those skills to work to your full advantage. That includes the skills necessary to shine as the host of your webinar.
Gerry’s team of experts is fully dedicated to review campaigns in our new Services Menu in more detail and, together with you, decide which package or packages are best suited to help you on your remarkable and over-the-top inspiring journey.
Book your FREE and exclusive Coaching Call today with Gerry’s experts! Email firstname.lastname@example.org today.