“The more successful you are, the less intimidated you will be,” advises Millionaire Mindset bestselling author Gerry Robert.
As an author who, having taken the courageous step of committing your creativity to paper, you are a success, regardless of whether or not your book is a bestseller. That act alone resulted in the realization of a personal goal – the very definition of success.
But have you since been able to apply the confidence you’ve attained to your post-publication marketing efforts, particularly as they pertain to your social media endeavours? If not, what’s holding you back?
The social media universe is huge and your mastery of that world is, on the surface, a daunting task. It’s understandable if you’re intimidated, despite your being armed with the confidence that publishing success has brought your way. Understandable but not something can’t be overcome.
Just as Rome wasn’t built in a day, your social media presence will always be a work in progress – the result being your fine tuning your footprint as well as the emergence of new social media platforms and approaches. Starting with first few baby steps, you’ve entered a world that presents limitless opportunities. To take advantage, that requires that you consistently review what you’re doing and make any beneficial adjustments and/or additions to your online marketing plan.
Learning new things can be intimidating, especially as we grow older. But again, by writing a book, and promoting it and yourself, you’ve overcome intimidation in spades. Taking the confidence you’ve gained and applying it to all your endeavours, including your social media campaign, isn’t a huge leap. Keeping your eye on the prize is paramount. Remember, molehills only become mountains when you look up at the summit from the bottom. Focus instead on the first step and you’ll be at the top soon enough.
In the previous edition of The Power of Performance Newsletter, we reviewed the numerous benefits of reviewing your social media activity and tweaking it to your benefit with Building Your Social Media Presence: You Had Them At Hello; Now Keep The Conversation Going. Read on for Increasing Your Online Exposure: Stay On Budget While Embracing, Not Fearing, The Unknown.
Investing in various platforms, campaigns, and resources are still effective and practical ways to boost your marketing efforts. Yet, being keen and conscious on spending is another thing. The good news is getting massive online exposure such as using several social media platforms, is free of charge for the most part. That’s an important consideration as you decide where to invest what dollars you have set aside for marketing. CLICK HERE to find ways to stay on budget while increasing online exposure.
JACK H.M. WONG – Your Time is Valuable, So Post Strategically and Reach Out to the Audience that Will Bring You the Most Benefits
Widely known for helping those in a rut start a business of their own as well as aiding business owners to boost their sales by up to 300 percent in 90 seconds or less using a system endorsed by San Francisco University, Jack H.M. Wong is the author of the bestselling Cracking The Entrepreneur Code: 7 Tips To Build The Business You Always Wanted.
“When I first had my Facebook account, I had zero idea of what to use it for,” admits Jack. “All I thought about using Facebook was to add my friends and see how they have been doing. Even when I started my entrepreneurship journey in 2011, I didn’t know that having a social media account for free in itself doesn’t mean anything.”
That was then and this is now, and now Jack, as a very successful entrepreneur with clients and prospects worldwide, is fully cognizant that building and maintaining a strong online presence has been, and is, critical to his success.
Jack adds that while it’s cost effective to use social media to gain online exposure, it’s more important to apply strategies that work to reach that objective. He adds the key is to strategically post valued content on your page.
While most invite their friends to like their page, he advises against that, noting personal friends are most likely not your target audience. He suggests you come up with posting strategies that will grow your list of followers organically, such as posting your own quotes and videos, and taking advantage of Facebook Live.
“You can grow your list further by placing paid ads but it should be carefully planned so that you don’t waste your money. And at any event at which you’re speaking, ask your audience to subscribe to your page. This strategy of ‘Give first and then ask’ is much more beneficial than inviting your friends to like your page simply on the basis of them knowing you and you them.”
Jack consistently focuses on creating value content and shares that content using social media platforms such as Facebook, Twitter and LinkedIn. Check out how he strategizes his posts on Facebook by visiting http://www.facebook.com/jackhmwongofficial.
A premium client and a licensed speaker with Black Card Books, Jack also invites you to visit his author website at http://www.jackwonglive.com and his licensed speaker website at http://blackcardlss.com/JackWong.
High praises to Jack’s continuous successes!
CHARLOTTE CANION – Author of You Have to Laugh to Keep from Crying: How to Parent Your Parents
Mother, grandmother, sister, mentor and friend. With her book You Have to Laugh to Keep from Crying: How to Parent Your Parents due for release, we can now add author to the list of all the very good things at Charlotte Canion’s centre.
A creative writer who has penned and published a number of stories and poems, Charlotte’s book is the result of a project that has been close to her heart for a number of years. By sharing her experiences, she hopes her stories will help ease the pain many endure by tempering the most difficult times with the best medicine of all – laughter.
Although recently retired – she was an event planner with a larger corporation – Charlotte isn’t content to sit idle, now serving as CEO of a new business which markets and sells a product she invented.
Always willing to share her knowledge of how to gain massive online exposure, Charlotte says social media is the optimum cost-effective way to connect with hundreds of thousands of people. Complete strangers, she notes, have heard about her new book and are lining up to buy it when it’s released. Further, as a sought-out speaker who organizes her own events, Charlotte uses social media to post flyers before, and after, her events. To aid her in marketing efforts, Charlotte has enlisted a media representative who uses HootSuite to forward information to all her social media accounts.
Along with networking and affiliation with various organizations, Charlotte’s friends have greatly helped her spread word of her book. She also calls upon one of her granddaughter’s to help her with online technical challenges and has hired a tech-savvy friend for additional assistance. Still, true to form, Charlotte strives to learn more independently.
High-five to Charlotte’s inspiring determination!
Whether you are a new citizen of the social media world or a long-time resident, staying up to date on emerging trends and educating yourself how to best take advantage in accordance with your needs is an ongoing process.
Not all of us are quick learners and that can be frustrating. Still many others are discouraged by their having a difficult time grasping social media concepts and related technologies that others seem to have no problem with. The good news is there are endless resources available to help guide you through the social media puzzle.
But even better news is Black Card Books, as part of its staunch commitment to your success, is there to help you in whatever way it can. As has been noted here countless times prior, you are not alone on your journey as an author and a credible expert in your field of interest. Black Card Books is committed to helping you navigate each and every step along the way.
Black Card Books’ Author Media Campaign calls upon the creativity and research expertise of iPublicists to gain you and your book media coverage. With an assigned iPublicist serving as a liaison between you and the media, a customized public relations campaign is at the heart of the package. Included is sourcing of media opportunity pitches for television, radio, print and blogs; video training on press releases; social media communication with media sources; and the creation and maintenance of beneficial relationships with those who can most help you succeed. Simply put, it’s all about building up your media toolkit and keeping it fully stocked to meet your needs.
While most firms charge thousands of dollars monthly for this same service, Black Card Books is now offering its Author Media Campaign, valued at $7,995, for a one-time sale price of $4,995.
To find out much more about all the Premium Services offered by Black Card Books, contact the iPromote team NOW at firstname.lastname@example.org. The iPromote team is fully dedicated in reviewing each campaign in more detail, and together decide which package or packages are best suited to help you on your remarkable and over-the-top inspiring author journey.