- Identify your target population
- Identify their needs and problems (ie: What keeps them up at night?)
- Create something of high perceived value and low cost that helps your target population solve their needs and problems (ie: DVD, Special Report, Whitepaper, Blog posts, Video, Course, Training Guide, etc…)
- Offer it for FREE!! This is the kicker. DO NOT SELL them… give it away for FREE!
This is how you attract customers to you. Create a buying environment! Watch the video and please comment.
Leave your comments below 🙂