Virginia Phillips, the author of the upcoming book The Truth About Trauma: Your Roadmap To Success, is ahead of the game, already receiving book review offers.
The owner of Triumph After Trauma Academy, Virginia is an inspirational speaker, a personal coach, a published author and a survivor. Her professional experience includes years leading teams, advising management, and developing and providing training.
Virginia says gaining media attention and subsequent coverage is work, requiring consistent practice. She has set, and stuck to, a weekly goal for submissions and confirmed engagements.
My process starts by watching for opportunities on social media or through word of mouth. Responding to opportunities quickly and delivering what they need is key. I want to be seen as a reliable, professional and responsive. – Virginia Phillips
Virginia ensures her bio and two headshot photographs are part of her initial submission. Following up and saying ‘thank you’ sets her apart from many who fail to do the same. Research about the media organization’s audience, their mission, their message and the interviewer, presents the opportunity to better connect. And she always asks how she can be of further help, such as being a fill-in guest, share their blog posts or promoting them to her own network.
Media begets media, reminds Virginia. She recently did an interview for a woman in New Zealand yet to publish her first podcast. She said the podcaster may not publish her interview but she can say she did a podcast in New Zealand, which gives her a word-of-mouth referral. It was worth every minute spent and now she has a lead on more airtime.
“I am vulnerable. My website is not perfect. My branding is not polished. My media presence isn’t where I want it to be and my book is not finished but it is close. I still go out and share my message. Part of my branding is bouncing back quickly to capitalize on opportunity. If I waited until things were perfect, people would never get to hear my message.”
Virginia is currently building relationships with the media. She says if a media outlet interviews her once, it will likely do so again. And her media contacts know other media people, which bring more opportunities. She’s encouraged by media people sending holiday and birthday wishes. That act, she says, point to their being a huge advocate of her in the future.
Keep it up, Virginia! Your persistence is admirable!