You’ve decided to start your own Facebook group. Congratulations are in order but almost immediately you have some important decisions to make, not the least of which is whether to make participation in your Facebook group public (open to all to join), secret (invites to join issued by the group host) or closed (members who ask to join are approved by the host).
The former is an inviting prospect, no question. After all, providing all with access to your group has the potential to bring your group a huge number of participants. Who doesn’t want that?
Then again, going either the secret or closed route promotes exclusivity; those who are granted participation in the group feel they are part of something special. They have been accepted. That makes them feel good and when people feel good, the potential for a real connection is heightened considerably. They will engage; they will come back.
As Billy Joel sang, it’s a matter of trust and you have gained it. Loyalty will inevitably follow.
The key to hosting a successful, and potentially profitable, Facebook group can be summed up in one word – engagement.
Social media marketing strategist Amy Porterfield, renowned for her podcasts that cover virtually all areas of online marketing, points to the example of Jill and Josh Stanton who developed a Facebook group to promote their Screw Nine To Five internet marketing training business. In short time, group membership has exploded, from less than 7,000 members to close to 40,000.
“Consider creating a Facebook group around a specific topic where you are the expert so you can learn more about your audience, you can attract the right audience, you can build a true relationship with your audience – you can use it for list building, you can use it for sales – there are so many amazing benefits,” proclaims Porterfield.
“If you give your Facebook group placement as one of the core pieces of your business, that is a game changer,” assures Porterfield.
Engagement – keeping group members active – is key in the process. To that end, there are some important things to keep in mind once your group is up and running.
• Post regularly to ensure there’s always new content to discuss. Keep up with topics that your audience will appreciate being made aware of and don’t hesitate to ask your members questions. A posed question guarantees a boost in engagement as users provide answers.
• Share content other than your own. By sharing relevant articles and updates, your audience will see your group as an authentic and authoritative source of information rather than simply a place for non-stop promotion of yourself and/or your product(s).
• Use Facebook features such as Facebook Live to build relationships and recognition. You’ll be able to show your audience the ‘real’ you – someone they can trust rather than a faceless brand. This is also an opportunity to show off your latest products or host a question-and-answer session.
• Use ads to attract new members and promote your group. Paid ads can be set to appear as ‘suggested’ to your intended audience. By attracting more members, you’ll have a wider fan base to promote to within the group.
Each of these steps will ensure engagement but you must be clear in terms of what kind of engagement you expect.
Right from the get-go, make it clear who you are, what the group is for, who the group is for (and not for), any ‘rules’ and expectations you have, and what weekly events you’re planning. If you don’t want promotions, put that in the group description. If you want people to share freely, let them know. Be as clear as you can be defining what is, and isn’t acceptable behavior. Having everyone on the same page will lead to less frustration moving forward, for both yourself and your group members.
Hosting regular events – Facebook Live question-and-answer sessions or Twitter chats – is essential to keeping group members engaged but equally important is creating content specifically for group members.
Share your struggles (which helps people relate to you) and your successes (which helps you stand out as an authority). Demonstrate your expertise by writing posts that help your members take action on their own goals. For example, if you create a group that helps people get organized, ask members to share pictures of their desks and invite feedback from members while also providing your own.
Posting frequently to your Facebook group is half the battle – you also want to diversify your posts. That will give your members the incentive to return to see what’s new. Be different. Be creative. Have fun with it. Do all those things and engagement will follow.
It’s a very good idea to belong to a few other Facebook groups to see how they’re run, what sort of content performs well and how members interact with one another.
Participating in groups regularly besides your own, particularly those related to your area of interest that may contain influencers in your niche, presents a number of opportunities. You never know where certain conversations might lead you or who you might come across when you cast your net wide.
So there you have some tips for gaining, keeping and increasing the engagement of your Facebook group members. But can all that effort translate into profit? It can and it’s a lot easier than you’d think.
In the previous edition of The Power of Performance Newsletter, we featured So You Want to Be a Webinar Star? Put Your Audience First and That Will Happen. Read on for Growing a Profitable Facebook Group: Engage, and Then Engage Some More, and Good Things Will Happen.
ADELINE HENG: Clarity, Commitment, and Collaboration Are the Keys to Hosting Your Own Dynamic Facebook Group
More by chance than by design, trainer, coach, and consultant Adeline Heng ventured into the Facebook group realm as an administrator. That has been nothing short of a game changer for the author of Doing Good and Doing Well: Find Personal Success By Helping People Live Better and Healthier.
While she aspired to host her own Facebook group, Adeline’s involvement in the outreach strategy was limited to her participation as a member of groups she joined. Before long, she was invited to be the administrator of a group started by another who had too many groups to manage.
Today, Adeline’s Facebook group, Break The Rules, Just Be You, helps people tap into their divine truth, better enabling them to make good decisions.
As Adeline sees it, those aspiring to start their own Facebook group should keep three things front of mind – clarity, commitment, and collaboration.
“It’s easy to start or take over a group. It’s another thing to keep the activities going within the group. You have to commit time to engage members. Spend time learning from those who have started and grown their own groups.”
Adeline adds that if you feel you’re not ready to start a Facebook group on your own, find someone who shares your passion and start a group together.
“If you have started a group, get to know your members and see if there’s an opportunity to work together,” says Adeline.
BCB highly praises Adeline for her soaring successes!
Indeed, passion always leads to happiness and triumph!
LEILA KHAN: No Obstacles Can Block Leila- Master of Inspiration and Motivation
With a passion to engage, motivate and inspire professional success seekers to lead lives that fulfill their core desires, Leila Khan started her own Facebook group, Trailblazers, about three years ago as a more effective approach to connecting with her life coaching clients.
“I felt uncomfortable selling my services in the group but felt more comfortable attracting my ideal clients through the group,” explains Leila.
Leila has scheduled Trailblazer Challenge Mondays, Midweek Gratitude Wednesdays and Celebrate Your Successes Fridays as part of her group offering. She says some weeks see little response while other weeks see a huge response. Either way, relationships are being built, she says. And as a bonus, she has created a Trailblazers Directory to which group members can add links to their businesses and services.
“I’m starting to encourage reciprocation as I want my Trailblazers Mentorship, my online personal development school, to be filled with 1,000 people by the end of this year.”
Leila adds she is always learning. Just recently she learned how to connect her Facebook group to her business page. She says her message and voice as an author has become more respected as a result of the responses she receives from her Facebook group.
For someone who was admittedly resistant to being on any social media platforms when she first started her business, Leila has come full circle. As a result, she says her message and her voice as an author has become much more respected.
Leila Khan is the author of 101+ Ways to Overcome Life’s Biggest Obstacles! (A Guide to Handling Any Problem with Ease). Learn more about Leila by visiting her websites at www.lifeistodayacademy.com and www.leilakhanauthor.com.
You can connect with Leila via her Facebook business page and on LinkedIn, or subscribe to her YouTube videos at Leila Khan. You can also follow Leila via Instagram, Snapchat, and Twitter at @lklifeistoday.
Congratulations, Leila! Such a true testament of success!
Thank you for inspiring us!
Whether in an online setting or in person, engagement is truly the name of the game when it comes to turning a profit. After all, if people aren’t interested in you, how could you possibly expect them to be interested in what you have to sell? Sell yourself first and good things will follow.
Facebook has proven to be a Godsend for millions around the globe promoting their views, sharing their expertise and/or selling their product(s). As an author, it is incumbent you have a strong presence on the social media platform. To that end, establishing and leading your own Facebook group is an opportunity you absolutely can’t ignore.
Successful marketing of your brand ideally has many components. Casting a wide net is never a bad idea. Hosting a Facebook group must be one of the tools by which you spread awareness of your book and your unique expertise as it pertains to its subject matter. The potential rewards – both personally and financially – can’t be denied.
Remember, always, that writing your book, while a brave first step, is simply the anchor of good things ahead. Most anyone can write a book. The difference maker lies in what actions you take after it is published. Don’t turn a blind eye to opportunities, like a hosting a Facebook group, to take your authorship to the next level. Have fun with it. Be the best you that you can be. You will be amazed at how quickly that will translate into new and exciting opportunities.
Black Card Books remains at your side as you begin and/or continue your author journey, offering a series of exclusive programs which will not only enhance and build upon your networking skills but show you how to put those skills to work to your full advantage.
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