In the Amazon.com promotional blurb for her book 21 Ways To Launch A Successful Virtual Book Tour, author D’vorah Lansky asks, “Are you ready to sell a massive amount of books?”
As an author, if that doesn’t want to make you read on and learn more, nothing will.
Lansky has left her luggage unpacked and walked the virtual book tour walk, and walked it very well. A bestselling author and online book-marketing expert, she sings the praises of the virtual book tour as a means of introducing your written work and your knowledge of your book’s topic to a mass audience without leaving the comfort of your home. She clearly explains how to identify and connect with those hungry for your book’s content and eager to learn more.
And then there’s Sandra Beckwith, a former award-winning publicist who now makes it her business to teach authors how to be book publicists. Like Lansky, she heralds the value of the virtual book tour as a very effective promotional tactic in terms of creating lasting and beneficial relationships between authors and bloggers and/or online media outlets. As she notes, a virtual book tour allows you to connect with readers personally, share details of your book to help people decide if they want to buy it and provide a link to your website where they can make a purchase. Think of it as a cyberspace book launch event but with an audience potentially numbering millions.
Both Lansky and Beckwith know of what they speak when it comes to virtual book tours and their huge benefits. They are just two of a rapidly growing number of authors and publicists who have recognized and taken full advantage of the value of being a guest blogger and/or doing interviews via blogs that speak to your area of interest, all the while answering questions, sharing information and, more importantly, letting a mass audience know about your book and how they can get a copy. Leave your luggage in storage – this journey is at literally at your fingertips.
Black Card Books is firmly committed as always to providing you with essential tools, tips and advice to guide you on your continuing journey as an author, helping you fully maximize marketing strategies, approaches and emerging trends.
In the previous edition of The Power of Performance Newsletter, we featured Podcasts, Blogs and Magazine Publication: It’s Time To Ramp Up Your Marketing Efforts. Read on for part one of a two-part primer titled The Virtual Book Tour: Travel The World With Your Book…Without Leaving Home.
There’s incredible value in being able to introduce your book, your knowledge and your passion for your work to a worldwide audience without leaving your home. You can now easily introduce your book and yourself in your city, country or around the globe by undertaking a virtual book tour. CLICK HERE to learn effective ways on how to create creative content for your virtual book tour.
AARON & JOCELYN FREEMAN – With Gerry Robert’s Good Advice Ringing In Their Ears, Husband-And-Wife Authors Are Bravely Getting Out There
Social entrepreneurs Aaron and Jocelyn Freeman co-wrote The New Power Couple: Designing An Abundant Life and Relationship That Lasts Forever to help couples craving a phenomenal life together.
While their book is still to be published, Aaron and Jocelyn have already taken bold steps to gain media attention. For example, they were recently interviewed by AZTV Channel 7 in Arizona, providing them a wonderful opportunity to talk about their goals, about living an abundant life and about their book.
Aaron and Jocelyn note a huge part of their journey across the media landscape has come from “courage and taking a step beyond our fears.” They add it has also taken a willingness to speak up about their message and the belief that they have something powerful to contribute to the world.
Both acknowledge that publishing a book is the ticket to gaining exposure, learning from their media experience that being a published author is highly respected. Simply put, there are fewer opportunities to be featured without a book as your anchor.
“We’ve experienced a lot of growth because we have more clarity on our purpose and the message to our audience.”
“To achieve clarity, we go back to Gerry Robert’s question, ‘What is your main objective?’ From that place, we can see a direction – Which media will support our mission? Who do we need to connect with? Reflecting on where you want to go is worth the time investment.” – Aaron and Jocelyn Freeman
In addition, the couple recently launched their own podcast show, New Power Couples By The Freemans. The idea to do that came when they were building momentum for their New Power Couple brand.
Aaron and Jocelyn saw that the industry is changing, now putting greater emphasis on collaboration and connection. More people want to hear interviews with people who have interesting stories.
Their podcast is a great tool in terms of increasing their credibility and an equally great resource for people. With more people in need of advice asking for content as opposed to calls to ‘buy my stuff’, they have emphasized great content. They’ve also discovered that podcasting is a great way to network and connect with influential people who align with their message.
Their powerful TV interview with AZTV can be viewed at https://youtu.be/WQmr5_wJ7Zw
BCB is celebrating Aaron and Jocelyn’s exceptional successes! Keep it up!
WHAT OTHER BCB AUTHORS ARE DOING
Ronèl Harris – Author of Break Free: Find Your Power, Rewrite Your Story and Create An Awesome Life
Ronèl Harris is the epitome of strength, courage and beauty – a true survivor of hardship and abuse who shares her story in her published book, Break Free: Find Your Power, Rewrite Your Story and Create An Awesome Life.
As a result of her creating awareness, as well as promoting and selling her book at various events, the media has been struck and inspired by Ronèl.
During a charity event, Get-It magazine’s Joburg West edition approached Ronèl and featured her in a front-cover article, detailing how she rose from her challenges to become a very successful businesswoman and, now, an author.
South African newspaper Roodepoort Record also did a front-page feature on Ronèl, highlighting her vision and message for its readers. It also featured a book giveaway campaign as an extension to the article, providing a way for Ronèl to add great value for readers.
King Ronèl was recently awarded the Woman Business Award for the month of September by a company called Hirsch’s for her book and for her inspiration to other women in South Africa. As such, she is a finalist for The Margaret Hirsch Business Woman of the Year Award.
Ronèl’s next campaign is another charity-driven initiative that will benefit The Cradle Of Hope, a home for destitute women and children, which is very close to her heart. It is an SMS competition to win a signed copy of her book as well as a lunch date with her. Entrants SMS a key word to a designated short number and donate R10 (ZAR) to the Cradle Of Hope.
To learn more about Ronèl, visit her website at www.breakfreebook.co.za.
We are amazed with Ronèl’s passion and golden heart! Thank you for the inspiration!
As a published author, it’s incumbent upon your success that you familiarize yourself with the multiple avenues open to you in terms of marketing and promotion.
To that end, past editions of The Power of Performance Newsletter have covered the use and benefits of multiple social media platforms, including new and growing platforms such as Periscope; the key role that traditional media such as newspapers and television can still play in your promotion; the finding and securing of speaking engagements; the building of key relationships via Twitter; and the advent of podcasting and its benefits.
In this edition, we featured the first of a two-newsletter look at the virtual book tour and how, without leaving your home, you have the ability to market your book and yourself to a worldwide audience, boosting sales while improving your all-important ranking with widely-recognized book promotion websites such as Amazon.com.
The virtual book tour is all about being out there without going out there. In a world that puts increasing demands on our time and energy, it’s the definitive answer for those authors looking to take their promotion efforts to the next level.
This introduction to the virtual book tour now provided, we look forward to sharing details of the processes that need to be undertaken beforehand, and some tips that will help you wade confidently and successfully through the virtual book tour waters.
As a Black Card Books published author, along with the invaluable information shared via The Power of Performance Newsletter, you have the power and benefits of the Author Media Campaign at your fingertips.
With a total estimated value of $7,995, it’s now on sale for $4,995. But now you can also take advantage of Black Card Books’ Big News Media Campaign, a $1,495 value, being offered FREE to Author Media Campaign buyers. The Big News Media Campaign guarantees coverage of you and your book on a major news network such as CNN, ABC or Fox News.
To find out much more about the Premium Services offered by Black Card Books, contact your iPromote team at firstname.lastname@example.org. The iPromote team is eager as ever to review each campaign in more detail and, together with you, decide which package or packages are best suited for you as you take the next steps of your incredible and inspiring author journey.