Winnie Chin’s goal is simple – to make a difference in people’s lives. To that end, her upcoming book, This Ability, NOT Disability: How a Learning-Challenged Son Transformed His Life and Became a Dog Behaviourist and Trainer, was written to inspire, motivate, and empower others to be the best they can be.
Last May, Winnie attended the Abilities Expo event in New Jersey. The event’s focus was on educating people on how they can improve the lives of those who are physically challenged, differently abled, or simply in need of help.
Inspired, Winnie came away from that event wanting to pen a press release. To help her outline her goals and ensure her passion resonated, she employed the news-jacking technique as the basis for her release.
“News-jacking was a foreign language to me… I must confess it was quite intimidating at first,” says Winnie.
“I was inspired by Jack Wong and Kenneth Choo when they shared their news-jacking experiences. I saw the perfect opportunity to reinforce the purpose of my book and position my upcoming book with my visit to the Abilities Expo event. The timing for news-jacking was impeccable.“
Winnie’s press release reaped immediate attention.
“When I received more than 20 links to my press release, I couldn’t believe it,” she says.
Pet Age E-magazine’s editor reached out to Winnie to offer a free book listing. Winnie also approached a Malaysian newspaper to cover her charity event. She shared her press release links along with her media kit and newspaper editor immediately wanted to schedule her for an interview.
Winnie’s advice to Black Card Books authors?
Currently a senior sales project co-ordinator with one of the world’s largest fragrance and flavour companies based in New Jersey, Winnie is “obsessed” with personal development. Her ongoing self-funded education helps her identify her authentic self, her purpose, and her desires.
To learn more about Winnie and her book, visit www.thisabilitynotdisabilitybook.com. As well, connect with her through Facebook at https://www.facebook.com/T.A.N.D. Book or email her at firstname.lastname@example.org.
Cheering for Winnie’s outstanding determination and hard work!
This lady is a Super Star!